Marketing for law firms has become more competitive than ever thanks to more attorneys using the power of the internet to reach clients. As more people, especially younger people use the internet to find attorneys and law firms, sharpening your marketing skills in this field will pay dividends. Here are some of the tactics and techniques you’ll need to perfect to be competitive in 2017
Update All Online Marketing Material
The beginning of each year should focus on what needs to be updated first before you start taking on new marketing efforts. That means checking out all links to sites to ensure that they are not broken, updating photos, activities, and all social media accounts so that they have been recently used. You want to have a consistent digital footprint that tells potential clients that you are up to date and online. This also means reviewing your lead generators, law firm SEO, and other marketing techniques to ensure that they are up to date.
Assess & Focus on Your Target Audience
Once everything is updated, the next step is looking over your past marketing efforts to see that your target audience is still the priority. This means that all your major content is focused on reaching those who need your services and the messaging needs to be in line as well. Here is where you evaluate your past efforts and start to focus on the future with what you have learned from the past. You’ll need to do your research and plan carefully, but keeping your target audience in mind will give you the right focus.
SEO & Paid Advertising
It’s not just how great your services are to the public, it’s letting them know about it that makes the difference. You can start with the basics of optimizing keywords, using the keyword planner, ensuring that your keywords are localized to reach the audience around your location, and focusing on creating new, interesting content for the year.
One of the subtle areas that you can improve on your website is its appearance. While a clean, formal look is what most attorney’s and law firms strive to achieve, the graphics must look modern and updated. In this ever-changing world of graphic design, updating your website to include new, modern fonts, graphics, colors, and images helps to greatly improve your website and the impression that it makes on potential clients.
Free is Good
In 2017, posting free information is still one of the best marketing for law firm techniques that you can utilize. Educational posts and articles helps keep you ahead in the digital world in terms of your website, monthly newsletters, and anywhere you post original material. You’ll want to post fresh, original, and informative content on a regular basis. However, for 2017 especially you’ll want to ensure that what you post is timeless and relevant to your entire target audience. This is important because you want to give the impression that your services are right for those who are reading the material you have posted.
Effective marketing for law firms in 2017 starts with taking the best from last year and updating it so that you can apply it to the end of this year.