In the present scenario, the social media is ruling the internet. Both the small as well as large businesses are benefiting from it by not only improving their visibility but credibility too. Building relationships with clients has become a lot easier and managing their reputation has brought a huge difference to their sales. As we all are familiar that social media is just about connections and getting clients, and what could be a better choice than social media to promote law firm and take it to the next level.
Earlier the law firms and law professionals feared of integrating social media networks in their business because they did not want to waste their time over the internet or spoil their image. But over the years, their mindset has changed a lot and many firms and experts have started relying on the social networking platforms to expose their services, bring their individual expertise before the people and get sales from them.
Since a few years, there has been a drastic increase in the number of law firms using the social media platforms like Facebook, Twitter, Linked-in, Google Plus etc. for their benefit. But mere having a profile and connecting with people is not enough, you need to do a lot in order to be successful on such platforms.
If you too are running a law firm or are a professional attorney, do plan your marketing with social media. In a little time you will feel the difference in the sales thereby attracting more clients towards your law firm.
- Check who’s interested in your business
This is definitely the first step to check who is taking about your business. Take some time and search through Google using your brand name and find out the people who are interested in your business and talking about it. Search at places like Facebook and Twitter to ensure whether people are curious to get associated with you or not. This will help you to decide as whom to target in order to make the most out of your marketing plan.
- Which platforms your people are connected to
Once you have found out that people are talking about you, see the social media platforms they are using and trying to connect with you. Linked-in is definitely an ideal platform for the attorneys where they can connect with the clients, business law firms and lawyers. Thus with one platform they will be able to connect with all the people.
- Planning your strategy
Getting started is tough and that is why it is important to see what your competitors are doing and how. Spare some time in seeing your top competitors, their approach and the way of targeting people. You will get lot of ideas from there, refine and modify them to suit your planning. You can also check which marketing strategies and approaches they are working on and accordingly you can also integrate the same for the desired outcomes.
- Set your goals
If you wish to achieve something, you need to set a goal. For example at the initial level you can set a goal to increase traffic towards your law firms and try to convert them into leads as many as possible. Once you have set up the market for yourself, you can target big companies and move on. Thus set short and achievable goals so that if things do not work, it does not put any pressure on you or the business on the whole.
- Create the right content
In order to grab the attention of your clients and other law firms, you need to share content that is precise, useful, informative and definitely worth reading. Make sure your posts are appealing and at the same time have worthy content that keeps the audiences engaged.
- Stay regular
If you wish to get the best results, being regular is something you cannot miss. Whether you are sharing your posts or coming up with some unique articles, you need to follow a routine to have a full impact on the visitors. In this way every time a visitor comes to your page they will find fresh news and content that forces them to visit the page again.
- Get leads
Once you have done all the above things, there are high chances that you will start getting lots of traffic and you need to convert it into leads. Get in touch with your customer, talk to them about their case, its prospects, how you will handle the case and everything else. You need to please them at the very first instant so that they have no other option than to hire only you. Get your staff involved in this process and get as many leads possible.
- Drive referrals
This is yet another great way to get leads. Once you have enough clients, build a bond with them and make sure they recommend your name to the others thereby getting new clients from your existing network. In this way you will benefit a lot as you can expand your market value and the existing clients can help the news ones to get confidence about your work and services.
So if your business is really getting affected and you are losing your potential clients, it is high time that you go for social media which is the ultimate solution to your problem. With its help you will be able to add a new dimension to your business and enhance its value too.