The Blog

How to visualize a B2B marketing funnel

Sixty-eight percent of sales teams have yet to fully visualize their sales funnel. In the B2B ecosystem, your funnel is the tangible representation of your marketing ecosystem. It helps sales teams align goals, drive visions, and convert prospects. Unfortunately, most organizations either fail to understand their sales funnel or over-simplify...

Read More

How to Master LinkedIn Ads

If you’re in B2B, you already know that digital is where you need to be. In 2020, B2B companies spent $8.14 billion on digital ads – that’s 22.6% than they did in 2019. One fifth of those dollars went to LinkedIn, a platform that has previously paled in comparison to...

Read More

Leading in Lead Generation with Alex Gluz of T.A.Monroe Digital

Alex Gluz is the CEO / Founder of Digital Marketing at T.A. Monroe Digital Agency, a company that specializes in helping B2B and Tech/SaaS companies perfect every step of their sales funnel. Alex has decades of experience in the industry and has created proprietary systems and frameworks for scalable....

Read More

B2B ad spend way up in 2020

What if B2B ads were fun? For decades, B2B has been haunted by an overtly professional tone. After all, business-to-business ads aren’t made for a person; they’re made for a business, right? From search committees to brokers, team members, and C-level decision-makers...

Read More

4 ways to generate bigger B2B leads

Perhaps you have been able to generate quality B2B leads for your business that focus on your target customer and your conversion rate is high. What do you do to grow your business? One of the most obvious solutions is to generate bigger leads that result in more users...

Read More

Best practices for B2B SAAS keyword research

If you’re marketing your B2B company with Google Ads or other types of PPC advertising, it’s essential to identify the keywords that your knowledgeable prospects are searching for. The SaaS field is very competitive so you need to find long tail as well as popular keywords that cover as...

Read More

How to make the most of B2B marketing during a pandemic

The COVID-19 pandemic and lockdown has changed life for everyone, including business owners. If you are involved in B2B marketing, how do you adapt and stay connected to your customers and prospects? There are certain strategies that can help you pull through this challenging period so your business is...

Read More

The future of B2B SAAS and tech lead generation

If you’re involved in B2B SaaS marketing, you already know how challenging it can be. With SaaS, you’re appealing to a sophisticated, knowledgeable audience, decision-makers operating within a strict budget who know exactly what they’re looking for. Not only that, but you aren’t just trying to sell them a...

Read More

3 CREATIVE WAYS TO REDUCE YOUR CPA

Every business shares one common focus: leads. You create amazing ads, reward customer loyalty, pump out stellar content, and maximize your sales pipeline all in the name of leads. And you spend blood, sweat, and tears to get those leads into your funnel. But how much does it cost you?...

Read More

HOW TO CREATE GATED B2B CONTENT THAT CONVERTS

More businesses are implementing gated content on their websites. For visitors to access this content they need to take a certain action such as signing up. Many B2B companies use gated content to generate leads and build their email lists. The practice is also used by various online publications and...

Read More