The Blog

4 ways to generate bigger B2B leads

Perhaps you have been able to generate quality B2B leads for your business that focus on your target customer and your conversion rate is high. What do you do to grow your business? One of the most obvious solutions is to generate bigger leads that result in more users...

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Best practices for B2B SAAS keyword research

If you’re marketing your B2B company with Google Ads or other types of PPC advertising, it’s essential to identify the keywords that your knowledgeable prospects are searching for. The SaaS field is very competitive so you need to find long tail as well as popular keywords that cover as...

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How to make the most of B2B marketing during a pandemic

The COVID-19 pandemic and lockdown has changed life for everyone, including business owners. If you are involved in B2B marketing, how do you adapt and stay connected to your customers and prospects? There are certain strategies that can help you pull through this challenging period so your business is...

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The future of B2B SAAS and tech lead generation

If you’re involved in B2B SaaS marketing, you already know how challenging it can be. With SaaS, you’re appealing to a sophisticated, knowledgeable audience, decision-makers operating within a strict budget who know exactly what they’re looking for. Not only that, but you aren’t just trying to sell them a...

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3 CREATIVE WAYS TO REDUCE YOUR CPA

Every business shares one common focus: leads. You create amazing ads, reward customer loyalty, pump out stellar content, and maximize your sales pipeline all in the name of leads. And you spend blood, sweat, and tears to get those leads into your funnel. But how much does it cost you?...

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HOW TO CREATE GATED B2B CONTENT THAT CONVERTS

More businesses are implementing gated content on their websites. For visitors to access this content they need to take a certain action such as signing up. Many B2B companies use gated content to generate leads and build their email lists. The practice is also used by various online publications and...

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