Autonomous and self-motivated B2B & eCom digital marketer who thrives on data and analysis.
Natural ability to blend intelligence and heart to identify client-specific solutions.
Antsy to implement automation as a means for efficiency, with the motive of elevating the strategic impact only a human can bring to the table.
Ability to understand client goals and the available advertising programs and trends that can help achieve those goals.
Desire to maintain effectiveness by developing and maintaining a professional knowledge of new and emerging trends with the Google and eCommerce shopping space.
Eagerness to actively participate in identifying new and improved processes that will result in greater productivity and profitability.
Specialists having experience working in a digital marketing agency in any country AND rich experience working with US based B2B and eCom clients
Responsibilities:
As a PPC Specialist, you will be responsible to:
Develop client-specific advertising strategies, mostly for B2B & eCommerce clients
Create and build Campaigns
Manage budgets
Update bid strategies
A/B testing ad copy
Optimize campaigns
Achieve Client’s PPC Goals
Team & client collaboration
In addition, for Facebook Ads, you will be responsible to:
Team & client collaboration
Hard Requirements:
2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) mostly about daily & weekly management of paid ads
Certifications: Google Ads related certificates by Google and/or FB Blueprint Certification by Facebook
Experience with A/B and multivariate experiments
2 years of experience working in a business environment
2 years of customer-facing experience
Proven interest in data-driven problem solving (degree in marketing, finance, engineering, economics, or relevant work experience)
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google
Analytics as well as internal reporting tools.
Soft Requirements:
Passion for Search and internet marketing
Outstanding ability to think creatively, and identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to clearly and effectively articulate thoughts and points.
Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management and time management skills
