Autonomous and self-motivated B2B & eCom digital marketer who thrives on data and analysis.
Natural ability to blend intelligence and heart to identify client-specific solutions.
Antsy to implement automation as a means for efficiency, with the motive of elevating the strategic impact only a human can bring to the table.
Ability to understand client goals and the available advertising programs and trends that can help achieve those goals.
Desire to maintain effectiveness by developing and maintaining a professional knowledge of new and emerging trends with the Google and eCommerce shopping space.
Eagerness to actively participate in identifying new and improved processes that will result in greater productivity and profitability.
Specialists having experience working in a digital marketing agency in any country AND rich experience working with US based B2B and eCom clients;
Responsibilities:
As a PPC Specialist, you will be responsible to:
Develop client-specific advertising strategies, mostly for B2B & eCommerce clients
Create and build Campaigns
Manage budgets
Update bid strategies
A/B testing ad copy
Optimize campaigns
Achieve Client’s PPC Goals
Team & client collaboration
In addition, for Google Ads, you will be responsible to:
Manage Google Ads campaigns, including but not limited to Search, Shopping, Display Network, YouTube, and Bing.
Hard Requirements:
2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) mostly about daily & weekly management of paid ads.
Certifications: Google Ads related certificates by Google and/or FB Blueprint Certification by Facebook.
Experience with A/B and multivariate experiments
2 years of experience working in a business environment.