Case studies → Aptito
Aptito LLC was preparing to launch a brand new POS system. Before partnering with T.A. Monroe, Aptito had paid search and Facebook campaigns in place. But they faced a challenge: The product had no name recognition in their market. They needed
to amplify their brand to get new customers on board
with a new product.
Fusing data from their existing campaigns with our science-based framework, we created a new digital strategy fitting of an unknown product. Funnel optimization, targeting and social media marketing are just some parts of our demand gen strategy.
Focusing primarily on Facebook and Instagram, we created highly targeted campaigns to engage high-value leads. In addition to jumpstarting brand awareness, this new paid media strategy captured existing demand as well.
When Aptito had increased their brand reach, next it was time to create ads to bolster engagement to a warm audience.
“We were nervous about what to expect with an unknown product. When we saw results from our initial campaigns, we knew we needed a better digital strategy. T.A. Monroe took us to the next level. The team really brought that next layer of expertise we needed. The results speak for themselves. I highly recommend T.A. Monroe Digital.”
VP of Marketing at Net Element
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