Case studies → Mesmer
Mesmer is a B2B/SaaS company that specializes in application experience management for middle-sized and enterprise companies. They were running in-house ads with the goal of client acquisition, but had some questions to answer:
T.A. Monroe helped Mesmer to build the logic of promoting their product with the ads to focus on the right audience, optimize their funnel and create high-performing LinkedIn campaigns.
Optimized the funnel, zeroing in on missed opportunities and planning content tailored to each stage
Redefined the target ICP audiences and segmented audiences with highly targeted messaging
Improved structure of account-based marketing to improve traffic quality
Built personalized campaigns on LinkedIn to improve engagement
Scaled campaigns to improve account performance and maximize results
“Alex is a top 1% B2B marketer. He’s methodology and frameworks are applicable for any goal. He’s data-driven and works diligently to ensure campaigns provide learnings and outcomes. Strongly recommended for any marketer or team looking to up level their paid social and search posture.”
VP of Product at Mesmer
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