Funding Gates

A full funnel digital strategy, content and more optimizations helped Funding Gates exceed their new customer acquisition goal by 50%.

The Challenge
Funding Gates, Credit & Collections Management Platform serving B2B clients, came to us with the goal of new client acquisition. The challenge: Starting from the ground up, creating an optimized funnel and brand new strategy that got results fast.
The Solution

T.A. Monroe Digital partnered with Funding Gates to create a digital campaign with ads on Google, LinkedIn and Facebook, starting at square 1: creating an optimized funnel with ads targeted to specific stages in the buyer journey.

Here’s how we did it:
  • Created a full funnel strategy, ensuring a seamless transition from marketing to sales
  • Targeted audiences with bespoke content for different stages: top, middle and bottom of the funnel (TOFU, MOFU & BOFU)
  • Developed Google Ads, Linkedin Ads and Facebook ads
  • Optimized ads, targeting and other strategies to hone in on MQLs that would deliver long-term value
  • In addition to new content we created accompanying landing pages for digital campaigns
  • Focused on nurturing and converting high-value leads to turn MQLs in new clients in a way that maximized ad spend
The Results

Funding Gates exceeded their client acquisition goal by 50% for 25% less than they budgeted.

"B2B Digital marketing GURUS! Alex and his team are terrific to work with. Their passion and understanding of LinkedIn Ads and Google AdWords for SaaS came in handy as we needed to build our Lead Generation strategy from the ground up. They are patient and have the perseverance to run experiments and shift gears / adapt if needed multiple times until something works. They worked with multiple companies in various industries (for start-ups as well as large corporations), so they’ve seen a lot and have a great sense of what the best practices are in marketing and provide new insightful ideas. So far, we're exceeding our new client acquisition goals by 50% and we're 25% under our CPA target. I’d definitely recommend TA Monroe Digital."
– Jean-Marc Freuler
CEO, Funding Gates
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