How to compete with the big guys, with less resources (B2B)

As a small or mid-market company, finding growth in the proverbial sea of multi-billion dollar Goliaths isn’t always easy. Not only do you have to pay more for insurance, work with a smaller R&D budget, fend off massive competitors looking to consume your field with M&A and roll-outs and navigate the increasingly complex….

Best methods of segmentation for B2B

Sixty-eight percent of sales teams have yet to fully visualize their sales funnel. In the B2B ecosystem, your funnel is the tangible representation of your marketing ecosystem. It helps sales teams align goals, drive visions, and convert prospects. Unfortunately, most organizations either fail to understand their sales funnel or over-simplify…

How to visualize a B2B marketing funnel

Sixty-eight percent of sales teams have yet to fully visualize their sales funnel. In the B2B ecosystem, your funnel is the tangible representation of your marketing ecosystem. It helps sales teams align goals, drive visions, and convert prospects. Unfortunately, most organizations either fail to understand their sales funnel or over-simplify…

How to set up your funnel: 9 mistakes to fix right now

61 percent of marketers believe that securing high-quality leads is the hardest part of their jobs. They’re not wrong. Marketing is tough. There are millions of businesses competing for customer attention, and your competitors are hungry, dedicated, and passionate about …

How to measure ROI of your content marketing strategy

Today’s content marketing is a complicated beast. Companies pour billions into rich, highly-targeted campaigns that deliver incredible, personalized value and convince, convert, and nurture prospects at scale. Yet, despite companies investing heavily into martech and creating…

How to Master LinkedIn Ads

If you’re in B2B, you already know that digital is where you need to be. In 2020, B2B companies spent $8.14 billion on digital ads – that’s 22.6% than they did in 2019. One fifth of those dollars went to LinkedIn, a platform that has previously paled in comparison to others. Why…

4 Ways Winning B2B Brands Do Content Marketing Differently

Content marketing is one of the most cost-effective and influential digital marketing strategies in the marketing playbook. Seventy-two percent of B2B decision-makers read a blog before they make a purchase 60% of people are inspired to make a purchase after reading…

B2B ad spend way up in 2020

What if B2B ads were fun? For decades, B2B has been haunted by an overtly professional tone. After all, business-to-business ads aren’t made for a person; they’re made for a business, right? From search committees to brokers, team members, and C-level decision-makers…

4 ways to generate bigger B2B leads

Perhaps you have been able to generate quality B2B leads for your business that focus on your target customer and your conversion rate is high. What do you do to grow your business? One of the most obvious solutions is to generate bigger leads that result in more users…

Best practices for B2B SAAS keyword research

If you’re marketing your B2B company with Google Ads or other types of PPC advertising, it’s essential to identify the keywords that your knowledgeable prospects are searching for. The SaaS field is very competitive so you need to find long tail as well as popular keywords that cover as…

How to make the most of B2B marketing during a pandemic

The COVID-19 pandemic and lockdown has changed life for everyone, including business owners. If you are involved in B2B marketing, how do you adapt and stay connected to your customers and prospects? There are certain strategies that can help you pull through this challenging period so your business is…

How to split your marketing budget between Google and Linkedin Ads

LinkedIn and Google are both dominant forces in the ads industry. Both of them have a well-solidified ad network, and they both certainly have a hyper-valuable audience that’s more than ready to purchase. But which one should you emphasize? As businesses around the globe prepare their new post-crisis marketing…

The future of B2B SAAS and tech lead generation

If you’re involved in B2B SaaS marketing, you already know how challenging it can be. With SaaS, you’re appealing to a sophisticated, knowledgeable audience, decision-makers operating within a strict budget who know exactly what they’re looking for. Not only that, but you aren’t just trying to sell them a…

THE PERFECT LEAD GEN BLEND: GOOGLE ADS, LINKEDIN, AND SEO

Are you wondering where you can find the best source of qualified leads for your business? The truth is that if you want to maximize your lead generation strategy, you should diversify your efforts. There are benefits to mining several lead sources rather than just one. Let’s focus on three of the most promising ways to get leads.

3 CREATIVE WAYS TO REDUCE YOUR CPA

Every business shares one common focus: leads. You create amazing ads, reward customer loyalty, pump out stellar content, and maximize your sales pipeline all in the name of leads. And you spend blood, sweat, and tears to get those leads into your funnel. But how much does it cost you? Your cost-per-acquisition (CPA) is the metric that lets you know how you’re spending on each lead.

MARKETING & SALES ALIGNMENT: BEST PRACTICES FOR FULL-FUNNEL OPTIMIZATION

Any SaaS business depends on a steady supply of qualified leads. You need an effective conversion funnel so that your leads are nurtured during every phase of the buyer’s journey. You may think you need a higher marketing budget, a flashier sales page, or even more traffic. If you want to boost lead generation and sales, however, it’s best to first take a close look at your funnel and identify tweaks and improvements that can make a big difference.

HOW TO CREATE AWARENESS & STICKINESS IN A HYPER-COMPETITIVE B2B MARKET

Every business wants to stand out and be heard. But there’s a problem: you aren’t the only brand screaming for customer attention. How do you create awareness, loyalty, and stickiness if you’re not already first in your space? Let’s get this out of the way; the answer isn’t pricing. Today’s competitive ecosystem is hyper-commoditized. Don’t fall into the trap. Price wars are a race to the bottom.

HOW TO CREATE GATED B2B CONTENT THAT CONVERTS

More businesses are implementing gated content on their websites. For visitors to access this content they need to take a certain action such as signing up. Many B2B companies use gated content to generate leads and build their email lists. The practice is also used by various online publications and other organizations that want to collect information from website visitors and potential leads. Gated content is a tricky topic as there are both pros and cons to this strategy.