4 ways to generate bigger B2B leads

Perhaps you have been able to generate quality B2B leads for your business that focus on your target customer and your conversion rate is high. What do you do to grow your business? One of the most obvious solutions is to generate bigger leads that result in more users…

Best practices for B2B SAAS keyword research

If you’re marketing your B2B company with Google Ads or other types of PPC advertising, it’s essential to identify the keywords that your knowledgeable prospects are searching for. The SaaS field is very competitive so you need to find long tail as well as popular keywords that cover as…

How to make the most of B2B marketing during a pandemic

The COVID-19 pandemic and lockdown has changed life for everyone, including business owners. If you are involved in B2B marketing, how do you adapt and stay connected to your customers and prospects? There are certain strategies that can help you pull through this challenging period so your business is…

How to split your marketing budget between google and linkedin

LinkedIn and Google are both dominant forces in the ads industry. Both of them have a well-solidified ad network, and they both certainly have a hyper-valuable audience that’s more than ready to purchase. But which one should you emphasize? As businesses around the globe prepare their new post-crisis marketing…

The future of B2B SAAS and tech lead generation

If you’re involved in B2B SaaS marketing, you already know how challenging it can be. With SaaS, you’re appealing to a sophisticated, knowledgeable audience, decision-makers operating within a strict budget who know exactly what they’re looking for. Not only that, but you aren’t just trying to sell them a…

THE PERFECT LEAD GEN BLEND: GOOGLE ADS, LINKEDIN, AND SEO

Are you wondering where you can find the best source of qualified leads for your business? The truth is that if you want to maximize your lead generation strategy, you should diversify your efforts. There are benefits to mining several lead sources rather than just one. Let’s focus on three of the most promising ways to get leads.

3 CREATIVE WAYS TO REDUCE YOUR CPA

Every business shares one common focus: leads. You create amazing ads, reward customer loyalty, pump out stellar content, and maximize your sales pipeline all in the name of leads. And you spend blood, sweat, and tears to get those leads into your funnel. But how much does it cost you? Your cost-per-acquisition (CPA) is the metric that lets you know how you’re spending on each lead.

HOW TO CREATE AWARENESS & STICKINESS IN A HYPER-COMPETITIVE B2B MARKET

Every business wants to stand out and be heard. But there’s a problem: you aren’t the only brand screaming for customer attention. How do you create awareness, loyalty, and stickiness if you’re not already first in your space? Let’s get this out of the way; the answer isn’t pricing. Today’s competitive ecosystem is hyper-commoditized. Don’t fall into the trap. Price wars are a race to the bottom.

HOW TO CREATE GATED B2B CONTENT THAT CONVERTS

More businesses are implementing gated content on their websites. For visitors to access this content they need to take a certain action such as signing up. Many B2B companies use gated content to generate leads and build their email lists. The practice is also used by various online publications and other organizations that want to collect information from website visitors and potential leads. Gated content is a tricky topic as there are both pros and cons to this strategy.