Developing and Marketing Technology Products With Dylan Serota of Terminal.io
As an experienced entrepreneur and tech advisor, Dylan Serota has found his niche at the intersection of technology and e-commerce. He is the CEO and Co-founder of Terminal.io, a full-stack remote workforce platform for software-driven companies. He currently advises for BoomPop and previously advised for Bus.com.
In this episode
While powerful, marketing is only half of the selling process. The first step is the development of the product or platform itself. In the tech world, the product needs to be effective and consistent to appeal to clients. So how does that translate into the marketing?
It starts with intimately knowing the product and knowing the ideal client. This ensures that the right technology gets to the customers who can best utilize it. Working in close conjunction with your team and your clients can make all the difference.
In this episode of the Revenue Engine Podcast, Alex Gluz talks with Dylan Serota, the CEO and Co-founder of Terminal.io, about marketing and optimizing technology products. They discuss engineering resilience, identifying clients, AI in tech products, and how Dylan would utilize startup funding if he were to do it again.
Here’s a glimpse of what you’ll learn:
- How Dylan Serota met his Co-founder for Terminal.io
- What does it mean to engineer resilience?
- Identifying the right clients for your product
- The practicality of AI in product development
- What Dylan learned from his mentors
Sponsor for this episode
This episode is brought to you by T.A.Monroe Digital.
At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.
What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.
We build highly effective marketing systems and scale their profitably through our demand generation strategies.
We think scientifically on how to scale your demand and revenue.
We bring decades of experience.
Email us at [email protected].