Product Marketing to B2B, B2C, and B2G With Nitin Kartik of Carbyne

Nitin Kartik
Listen Now

Nitin Kartik is a proven marketing leader and is the Director of Product Marketing at Carbyne, an emergency communication response platform that offers safe and reliable solutions for crises. He has led marketing and partnership programs at leading companies such as TomTom and Amazon. He has a MS degree in computer networks from Stanford University and a MBA from the University of Chicago Booth School of Business.

In this episode

When marketing, professionals will often default to strategies that previously worked for them. While this may yield results for a while, marketing requires intensive specification and tailoring to consistently reach the right audiences — this is especially true when transferring from one branch of marketing to another.

Marketers are expected to be experts across the entire industry. However, B2B, B2C, and B2G are vastly different sectors with each requiring unique strategies. Learning from others who made the same transition is vital for success.

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Nitin Kartik, the Director of Product Marketing at Carbyne, to discuss the differences in marketing B2B, B2C, and B2G. They break down the key distinctions, what each audience expects, and the importance of innovating. The two also touch on Nitin’s background and the greatest lessons he’s learned throughout his career.

Here’s a glimpse of what you’ll learn:
  • The different approaches to B2C, B2B, and B2G
  • How selling to the government changed Nitin Kartik’s view on marketing
  • Product marketing and keeping up with competition
  • Nitin’s greatest advice to young marketers
Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at [email protected].

Visit today to schedule a strategy session or learn more about our mission.

Share this episode
Get B2B Marketing Tips
Get delivered updates directly to your inbox
The Ultimate Revenue Engine Blueprint
Top 6 demand-gen frameworks for B2B SaaS companies
Download Now
Join 2,537 SaaS Marketers getting one practical growth strategy every week.
Demand gen playbooks | 2-5 minute read times | 0.5% unsubscribe rate