The Keys to International Marketing With Michael Krutikov of ElectroNeek
Michael Krutikov is an experienced executive and marketer and the CMO of ElectroNeek. The company provides Robotic Process Automation (RPA) for IT services and works with companies such as Toyota and 7-Eleven. His extensive background includes leading positions at Dell, Symantec, and Cybraics. He is known for his ability to generate consistent demand and thought-leadership hyper-growth for premiere businesses.
In this episode
Marketing is already challenging in one country, but expanding your marketing internationally is even more difficult. Each country has their own culture, marketplaces, and expectations to consider. It’s not enough to copy and paste what’s worked before — adaptations need to be made, and new strategies must be deployed. So how do you tackle the challenges of marketing both domestically and abroad?
Michael Krutikov is the CMO for ElectroNeek, a hyper-automation platform that is running a global marketing team in more than 20 different countries. Not only have they found success in the U.S., but ElectroNeek has learned how to market effectively in different cultures, too. Now you can learn how to do the same.
In this episode of the Revenue Engine Podcast, Alex Gluz talks with Michael Krutikov, the CMO for ElectroNeek, to discuss how to improve your marketing and adapt to foreign markets. They talk about what makes ElectroNeek distinct and how they’ve grown so quickly before delving into b2b strategy, segmentation, and marketing internationally. Stay tuned for more!
Here’s a glimpse of what you’ll learn:
- Michael Krutikov’s background in sales, marketing, and sociology
- What separates ElectroNeek from other Robotic Process Automation (RPA) providers
- How to keep marketing and sales from going in different directions
- Expanding internationally and how to do it right
- Keys to building a successful b2b strategy
- Segmentation and determining intent for SMB
Sponsor for this episode
This episode is brought to you by T.A.Monroe Digital.
At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.
What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.
We build highly effective marketing systems and scale their profitably through our demand generation strategies.
We think scientifically on how to scale your demand and revenue.
We bring decades of experience.
Email us at [email protected].