Relevant ads for ready audiences on Google. PPC campaigns play a key role in what we do here – creating world-class revenue engines that power scalable, sustainable growth for B2B companies.
In contrast to the way billboards market whoever sees them, paid search or pay-per-click (PPC) campaigns market relevant messages to specific audiences. It’s closer to spearfishing than casting a wide net. It’s also a key ingredient in capturing and creating demand.
In the long sales cycles typical of B2B, paid search campaigns on Google is one way to capture short-term results. Narrowing in on primed audiences delivers higher quality leads and more efficient ad spend. With sponsored links and the pay-per-click model, these campaigns are scalable.
We believe in framework over guesswork. Here’s an overview of our science-based formula:
A formulaic, data-driven approach puts every dollar to work for you – in the most effective way possible.
Put an analytics whiz, pragmatic problem solver, B2B paid search strategist and more on your team. Our team members are experts in their fields.
Rest assured campaign monitoring, testing and refinement are fully covered by industry experts and off your plate.