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Your guide to standing out in crowded markets without overspending on ads

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Revenue Engine Podcast

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March 27, 2026

Cybersecurity Marketing: Building Trust Instead of Fear

Alex Gluz is joined by Dhiraj Kumar, Chief Marketing Officer at Dashlane, to discuss how cybersecurity brands can build trust instead of relying on fear. They explore balancing risk awareness with empowerment, translating complex tech into business outcomes, and focusing demand generation on the right audience. Dhiraj also shares advice on leveraging customer advocacy and first-party data.

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February 27, 2026

Tech-Driven Payments and Customer Marketing With Jenn Reichenbacher

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January 30, 2026

Building Revenue Engines in the Restaurant Technology Space With Tara Clever

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December 19, 2025

Harnessing Trust, Personal Branding, and AI To Accelerate Growth

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September 26, 2024

LinkedIn Ad Budgeting: Making Sense of CPM and CPC in 2024

When it comes to B2B marketing, it’s no secret that LinkedIn continues to be a powerhouse platform for reaching decision-makers and professionals. But as the end of 2024 nears, one question looms: How can we optimize our ad spend on LinkedIn to maximize ROI?

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September 12, 2024

The 'Less is More' Approach: Simplifying Your B2B Strategy for Rapid Growth

B2B marketers often fall into the trap of doing more — more campaigns, more content, more channels — all in pursuit of growth. However, this can lead to diluted efforts, resource strain, and diminished returns.

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September 19, 2024

Cognitive Triggers in LinkedIn Advertising: A B2B Marketer's Guide

It’s no secret that in B2B marketing, LinkedIn stands out as a powerful platform for reaching decision-makers and professionals. But what you might not know is: Understanding the cognitive triggers behind LinkedIn ads can significantly boost your campaign performance and ROI.

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September 5, 2024

Measuring and Optimizing Customer Lifetime Value in B2B

When it comes to B2B SaaS, the path from initial contact to loyal customer is both challenging and rewarding. As ‘bigger and better’ solutions continue to reshape the business landscape, one element remains crucial — the ability to nurture and convert leads effectively.

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Podcast
August 16, 2024

Cultivating Top-Tier Sales and Marketing Alignment in Real Estate Tech With Amanda Sullivan

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Amanda Sullivan, the Vice President of Growth at Sierra Interactive, to discuss the art of cultivating top-tier sales and marketing alignment in real estate tech

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August 29, 2024

From Stranger to Customer: Mapping the B2B SaaS Lead Warming Journey

When it comes to B2B SaaS, the path from initial contact to loyal customer is both challenging and rewarding. As ‘bigger and better’ solutions continue to reshape the business landscape, one element remains crucial — the ability to nurture and convert leads effectively.

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August 2, 2024

The Power of Modern Market Intelligence With Greg Munves

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Greg Munves, CEO of OpenBrand, to discuss the power of modern market intelligence.

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Articles
August 22, 2024

5 Essential Steps to Align Sales and Marketing in High-Growth B2B SaaS Companies

A rapidly evolving B2B SaaS landscape awaits, where innovative solutions and disruptive technologies are continuously reshaping the way businesses operate. In this environment, one element stands tall, guiding companies toward consistent growth and long-term success: The seamless alignment of Sales and Marketing teams.

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August 15, 2024

Getting Personal: How to Create a Meaningful Customer Experience in Today's Digital-First World

It’s not news that we’re constantly being dominated by digital interactions. Creating a personal customer experience isn't just a nice-to-have — it's a crucial differentiator that sets your brand apart.

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August 8, 2024

The Power of Retargeting: Strategies for LinkedIn and Search Ads

Launching a new product successfully can mean the difference between market leadership and obscurity. A well-executed product launch not only introduces your offering to the world but also sets the stage for long-term success.

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July 19, 2024

Optimizing Customer Marketing With Data-Driven Techniques With Hunter Montgomery

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Hunter Montgomery, Chief Marketing Officer at ChurnZero, to discuss optimizing customer marketing with data-driven techniques.

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July 24, 2024

Social Media Advertising: 2024 Trends and Best Practices

Launching a new product successfully can mean the difference between market leadership and obscurity. A well-executed product launch not only introduces your offering to the world but also sets the stage for long-term success.

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More Resources

B2B SaaS Revenue Growth Checklist

If your revenue engine falls short of expectations, this checklist will help you quickly identify and address the underlying issues.

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2026 Reddit Prelaunch Targeting Guide

No wasted spend, no setup surprises. Get your Reddit targeting right before you go live.

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The 2026 Ultimate Revenue Engine Blueprint

Your guide to standing out in crowded markets without overspending on ads. Covers branding, PLG triggers, and community tactics in one concise playbook.

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2026 B2B Marketing Trends Report

What leading B2B marketers are prioritizing in 2026. The trends, data, and tactics to sharpen your strategy.

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Google Search Ads Benchmarks Report

Learn why your search ads cost more and convert less (and what to do about it).

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Explore Proven Formulas for High-Impact LinkedIn Ads

LinkedIn Ads Swipe File.

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How to Stop Overpaying for Your Branded Google Ads Keywords

The Ultimate Branded Google Ads Optimization Guide.

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B2B SaaS Persona Builder

Copy & Paste prompt for ChatGPT.

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AI Marketing Strategies Playbook: How 5 Marketing Leaders Cracked the AI Code

How 5 Marketing Leaders Cracked the AI Code.

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B2B SaaS LinkedIn Targeting Blueprint

How to drive qualified leads in under 7 days using LinkedIn’s targeting capabilities (including account-based marketing).

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LinkedIn Ads Benchmarks Report 2025

Learn how top B2B marketing teams protect budgets & accelerate pipeline.

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Creating a Complete Full-Funnel Strategy for Predictable Revenue Growth

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5 Tips To Find Success on Google Ads

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7 High-ROI Google Ads Optimization Tips & Strategies + Bonus Checklist

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4 Secrets for Running Paid Social Ads That You’re Not Supposed to Know

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Discover the 7 Essential Steps for an Effective Go-to-Market Strategy

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