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Run Paid Media Campaigns That Drive Customers – Not Just Clicks

Looking for a paid media partner with deep expertise across global and niche markets? We turn every click into real pipeline impact and maximize ROI with performance-driven strategies built to outperform traditional agencies.

Trusted by B2B companies across the world

Paid Media Challenges

75% of B2B Paid Media Campaigns Fail to Drive Long-Term Growth

Most paid media programs don’t fail because of poor execution or lack of effort. They underperform because they’re built around platform mechanics instead of how B2B buyers actually discover, evaluate, and purchase solutions.

1. Vanity metrics

Clicks, impressions, and low CPCs dominate reporting, but they rarely indicate real demand. Without intent-based optimization, paid media generates activity that doesn’t translate into qualified pipeline.

2. Channel silos

Search, paid social, and retargeting are often managed separately. When channels aren’t aligned around buyer stages and demand signals, messaging fragments and performance stalls.

3. Inefficient scaling

Increasing budgets doesn’t guarantee growth. Without a clear demand strategy, data-driven experimentation, and continuous optimization, performance plateaus fast - driving higher CAC and diminishing returns.

4. Unclear revenue impact

When paid media isn’t tied to pipeline and revenue, teams lack visibility into what’s actually working. This leads to poor budget decisions and reinforces spend on tactics that don’t move the business forward.

Our Approach
Paid media should function as a predictable growth engine, not a collection of disconnected tactics. We build paid media around buyer intent, demand creation, and measurable revenue impact - aligning channels, messaging, and spend around what actually drives pipeline.
Our Services

Strategic Paid Media Services Tailored to Your End Goals

Our team handles all aspects of ad creation, placement, and management, so you can see more revenue from paid media while spending less time on it. As a full-service SEM agency, we manage the entire process end-to-end – from creative and copy to bid strategy and analytics.

And more services that support paid media success

PPC Audits
Ad Copywriting
Creative Production
UX Audits
Landing Pages
Full-Funnel Strategy
Lead Optimization Reports
Revenue Engine Blueprint
Conversion Tracking Setup
Performance Analytics
What we do

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How it Works

A Paid Media System Built for Predictable Revenue Growth

Our paid media model is designed to fix the structural issues that limit performance. Instead of optimizing channels in isolation, we align strategy, execution, and measurement around demand, intent, and revenue impact — turning paid media into a scalable growth engine.

Revenue-first optimization

Campaigns are optimized against pipeline quality and revenue contribution — not surface-level platform metrics. This ensures spend is focused on demand that actually converts into business outcomes.

Unified cross-channel strategy

Search, paid social, ABM, and retargeting work together as one system. Messaging, targeting, and budgets are aligned across the funnel to compound performance instead of fragmenting it.

Intent-driven demand creation

Paid media is built around how buyers research and make decisions. By mapping intent signals to each stage of the journey, campaigns attract the right prospects — not just more traffic.

Scalable performance framework

Growth comes from structure, not spend. Continuous experimentation, optimization, and performance analysis allow campaigns to scale efficiently without driving up CAC or diminishing returns.

Full visibility into revenue impact

Every channel and tactic is tied back to pipeline and revenue. Clear reporting and analytics remove blind spots and enable smarter budget decisions based on what actually drives growth.

Paid Media IMpact

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“T.A. Monroe has been an instrumental partner in speeding up customer acquisition in the SMB segment. With their help, we’ve been able to reach our ideal customers more effectively, resulting in meaningful revenue growth.”
Petteri Jalonen
Growth Marketing Lead at Katana

Paid Media FAQs

How do we get started?

We typically begin with a free strategy session. During this session, we review your goals, current paid media setup, and growth constraints, then outline the most effective paths to achieve measurable pipeline and revenue impact.

What does onboarding look like?

Onboarding starts with a structured review of your existing paid media, analytics, and funnel performance. Depending on your setup, this may include paid media audits, funnel reviews, and demand or UX assessments to identify the highest-impact opportunities.

Do you manage paid search, paid social, or both?

It depends on your goals, audience, and budget. Some clients engage us exclusively for paid search or paid social, while others combine channels. We recommend the mix that best supports demand creation and pipeline growth.

Do you support account-based marketing (ABM)?

Yes. We work with account-based strategies for teams targeting specific companies or buying groups. ABM is often integrated with paid social, search, and retargeting to influence high-value accounts across the buyer journey.

Do you provide creative and landing page support?

Yes. We have an in-house design team and support ad creative, copywriting, and landing page design. This ensures messaging, visuals, and conversion paths are aligned with paid media strategy and buyer intent.

What industries do you work with?

Our primary focus is B2B SaaS, where we have deep experience across demand generation and paid media. We also work with select service-based businesses when there’s a clear path to measurable growth.

How do you measure success?

We measure performance based on pipeline quality, revenue impact, and efficiency — not just platform metrics. In addition to regular reporting, we provide custom interactive dashboards that give full visibility into performance across channels, funnels, and revenue outcomes.