Driving 273% More Qualified Leads for Preset with LinkedIn Ads
Improvement in Completion Rate
Decrease in Cost per Lead
Industry
Services
Year
Before T.A.Monroe
Preset was running a LinkedIn campaign but felt it wasn’t generating enough qualified leads or providing an adequate return on ad spend. Their completion rate was low at 12.5%, and the CPL was high at $142.
Key Areas for Improvement
- Optimizing targeting and creative to increase campaign relevance and response
- Shortening and simplifying lead gen forms to reduce drop-off
- Retargeting previous engagers to capture more conversions
- Testing multiple variants to determine top performers
The T.A. Monroe Strategy
By thoroughly analyzing Preset’s existing LinkedIn campaign, we developed strategic optimizations tailored to their business.
Our LinkedIn marketing strategy aimed to improve campaign relevance, increase conversion rates, and lower cost per lead.
Testing and Retargeting
1. Refining Target Audience
We honed in on Preset’s ideal customer profile and improved LinkedIn metrics targeting to increase engagement from high-value audiences.
2. Revamping Ad Creative
To boost click-through rates, we updated Preset’s ad creative to speak directly to their ideal customers with relevant messaging.
3. Streamlining Lead Gen Process
By shortening Preset’s lead gen forms and simplifying the questions asked, we reduced drop-offs to capture more conversions.
4. Testing and Optimization
We A/B tested multiple form variants to determine the highest-performing options and further reduced CPL.
5. Retargeting Previous Visitors
Audiences who previously engaged but did not convert were added to new campaigns to capture more leads from warm contacts.
Final Results
Our LinkedIn optimization efforts delivered outstanding performance:
