1. Building and Scaling the Marketing Funnel

One of the key elements of our strategy was to refine the messaging in Katana’s LinkedIn and Meta campaigns to articulate the value proposition more explicitly for different SMB industry verticals. By clearly communicating how Katana’s cloud inventory software addresses the unique challenges and needs of each vertical, the campaigns were able to attract more qualified leads and drive higher engagement rates.

We conducted in-depth market research and analyzed Katana’s existing customer data to identify the most compelling value propositions for each target segment. This information was then used to craft messaging that highlighted the specific benefits of Katana’s solution, such as increased efficiency, improved inventory management, and streamlined production processes.

2. Targeted Ad Campaigns

To further enhance the effectiveness of Katana’s marketing efforts, we developed highly targeted paid social campaigns that spoke directly to the individual segments within the ideal customer profile (ICP). By matching the messaging to each segment’s specific pain points and priorities, we created a more personalized and impactful advertising experience for potential customers.

The targeted ad campaigns leveraged a combination of demographic, psychographic, and behavioral data to ensure that the right message was delivered to the right audience at the right time. The targeted ad campaigns leveraged a combination of demographic, psychographic, and behavioral data to ensure that the right message was delivered to the right audience at the right time.

3. Identifying Ideal Decision Makers

To penetrate key accounts more effectively, we utilized intent data and insights to pinpoint the rising stars within each organization who were most likely to be involved in the decision-making process for cloud inventory software. By identifying these individuals, we were able to create tailored outreach campaigns that delivered specific messages to end users and decision-makers, increasing the likelihood of engagement and conversion.

The intent data was gathered from a variety of sources, including website visits, content downloads, and social media interactions. This information provided valuable insights into the interests, preferences, and buying behaviors of potential customers, enabling us to create highly relevant and personalized content that resonated with each individual.

4. Building a Scalable Demand Generation Framework

To ensure Katana’s long-term success in the SMB market, we equipped the company with a robust methodology and blueprint for ongoing demand generation. By leveraging data-driven insights around high-performing audiences, messaging, and content, the agency optimized Katana’s marketing funnel and campaigns to capture more marketing-qualified leads (MQLs) and accelerate the sales cycle.

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