Increasing Profitability by 27% for FMG with Google Ads
Using data-backed insights, we have optimized targeting and bid enhancements to ensure FMG receives the best quality leads who are the most likely to become clients.
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Before T.A.Monroe
FMG Portal specializes in providing invaluable hands-on clinical rotations to both foreign medical students and foreign graduates. FMG wanted to elevate its marketing efforts and achieve unprecedented growth.
Despite having a robust marketing framework, FMG aimed to scale its efforts, particularly focusing on enhancing lead generation and conversion rates through Google Ads.
Key Areas for Improvement
At the onset, we identified several areas to optimize FMG’s marketing performance:
- Website Updates and Content: Ensuring the website and its content were optimized for both user engagement and search engine visibility.
- Ad Rollout and Targeting: Developing and implementing highly targeted ad campaigns to maximize reach and effectiveness.
- CRM Integration: Integrating the Customer Relationship Management (CRM) system to better target high-intent users and optimize campaigns.
- Strategic Developments: Implementing a range of strategic optimizations to continually refine and improve marketing efforts.
The T.A. Monroe Strategy
We worked closely with FMG to develop a comprehensive, data-driven marketing strategy tailored specifically to their needs.
Our approach focused on scaling Google Ads efforts, enhancing website performance, and leveraging CRM data for better targeting.
Building and Scaling the Marketing Funnel
One of the core elements of our strategy was to build and scale the FMG marketing funnel for Google Ads. This involved:
- Developing High-Impact Ads: Crafting compelling ad creatives that resonated with FMG's target audience.
- Targeted Campaigns: Utilizing demographic, psychographic, and behavioral data to reach the most profitable user segments.
- Ad Spend Optimization: Continuously refining ad spend to maximize ROI while scaling the account.
Enhancing Website and CRM Integration
To further boost performance, we:
- Enhanced the website content to improve user experience and search engine rankings.
- Continue to refine website updates, following paid media marketing best practices in alignment with FMG’s needs to best meet their user base.
- Integrated CRM to better target high-intent users and optimize campaigns for improved conversion rates.
- Our strategies and development for the FMG website ensure they can continue to expand their integrations with new technologies and services to better engage with their clientele.
Final Results
Our data-informed approach delivered exceptional results, showcasing the impact of strategic marketing optimizations:
