How We Helped Netevia Grow by 5x in 6 Months with a Brand New Product
in Number of Leads
in CPA
Industry
Services
Year
Before T.A.Monroe
Netevia was preparing to launch a brand new POS system. Before partnering with T.A. Monroe, Netevia had paid search and Facebook campaigns in place. But they faced a challenge: The product had no name recognition in their market.
They needed to amplify their brand to get new customers on board with a new product.
Designed new product strategies
Fusing data from their existing campaigns with our science-based framework, we created a new digital strategy fitting of an unknown product.
Funnel optimization, targeting and social media marketing are just some parts of our demand gen strategy.
From Brand Awareness to a Scalable Demand Engine
1. Created brand awareness campaigns
To get new customers on board with an unknown product, Netevia needed to show their market why to trust them. Digital campaigns amplified their brand and led to a significant increase in share of voice.
2. Revamped the paid media strategy
Focusing primarily on Facebook and Instagram, we created highly targeted campaigns to engage high-value leads. In addition to jumpstarting brand awareness, this new paid media strategy captured existing demand as well.
3. Created ads for a top-to-bottom funnel
When Netevia had increased their brand reach, next it was time to create ads to bolster engagement to a warm audience.
4. Set Netevia up to scale
Our demand generation framework is built on processes that systematically increase and predict revenue. As these systems work over time, results increase exponentially. This was especially important for a young company with a brand new product.
Final Results
Our data-informed approach delivered exceptional results, showcasing the impact of strategic marketing optimizations:
+420%
46.9%
+53.8%
+700%
