June 26, 2026
Workshop: How to Own Marketing, Product, and Partner Programs in One GTM Motion With Catherine Solazzo
Appfire's Catherine Solazzo joins Alex Gluz to break down what it actually means to run marketing beyond the traditional CMO scope, and why most B2B teams lose pipeline after the click. The takeaway: owning product documentation, partner programs, and customer experience gives marketing the context it needs to drive better GTM outcomes across the full funnel.
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