The Power of Long-Term Strategy in B2B Marketing With Katrine Rasmussen

About Guest

Katrine Rasmussen is the Chief Marketing Officer at Pixelz, a leading provider of professional image editing and retouching services for fashion brands and retailers. With over a decade of experience in digital marketing, Katrine has navigated roles in B2C and B2B environments, specializing in enterprise marketing strategies, account-based marketing, and community building.

In this episode

Building a winning strategy in enterprise B2B marketing takes more than just quick wins or short-term gains — it demands patience, precision, and a deep understanding of your audience. How do successful marketers overcome the challenges of long sales cycles, complex decision-making processes, and competitive pressures to drive sustained growth?

According to Katrine Rasmussen, a seasoned expert in enterprise marketing, the key lies in embracing a long-term mindset and focusing on building genuine relationships. She highlights the importance of balancing digital strategies with in-person connections to foster trust and credibility. By combining targeted account-based marketing with face-to-face interactions, Katrine has successfully navigated the complexities of lengthy sales cycles, creating impactful touchpoints that move prospects closer to conversion.

In this episode of the Revenue Engine Podcast, Alex Gluz is joined by Katrine Rasmussen, Chief Marketing Officer at Pixelz, to discuss how long-term strategy shapes success in B2B marketing. They explore the nuances of managing extended sales cycles, the role of digital and in-person engagement in enterprise marketing, and the importance of differentiating your brand in a crowded market. Katrine also gives advice on scaling community building and thought leadership efforts to drive meaningful impact.

A glimpse of what you will learn

• [01:09] Katrine Rasmussen shares her background and what she does at Pixelz
• [03:33] Katrine’s shift from B2C to enterprise B2B marketing
• [08:30] Balancing virtual and in-person engagement marketing strategies
• [13:00] Building a digital ecosystem and demand generation engine
• [16:14] How to effectively communicate scale and efficiency in marketing without losing quality
• [23:29] Key performance indicators for measuring community building and thought leadership success
• [28:16] The biggest pain points B2B SaaS marketing leaders will face in 2025

Resources Mentioned in this episode

• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn
• Katrine Rasmussen on LinkedIn
• Pixelz

Special Mentions

• April Dunford
• FLOW Show

Quotable Moments

• "As a marketer, you must have an organization that understands there are no quick wins — everything is long-term."
• "Building those relationships, meeting our ICP in person, getting to know them, getting referrals — most of this is nothing new."
• "Relationships are just so, so, so important here — knowing someone who knows someone."
• "I think account-based marketing and all of that — I mean, it's nothing new."
• "Pick your battles and pick the ones that matter."

Action Steps

1. Leverage long-tail keywords for B2B demand generation: By narrowing down on specific search terms, marketers can attract more qualified leads and improve conversion rates.
2. Emphasize unique value propositions in messaging: Stand out in a market where many competitors have similar offerings and messaging.
3. Build and foster community through events: Support community building and provide essential face-to-face interactions to shorten the sales cycle.
4. Balance digital and in-person engagement: While digital marketing remains essential, incorporating in-person meetings and events can significantly enhance relationship-building efforts.
5. Conduct customer interviews for insightful positioning: Regularly interviewing top customers can provide valuable insights into what they value most, helping refine your company's positioning and messaging.

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies. What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

1. We build highly effective marketing systems and scale their profitably through our demand generation strategies.
2. We think scientifically on how to scale your demand and revenue.
3. We bring decades of experience.

Email us at alex@tamonroe.com or visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.