Driving Sustainable and Predictable Growth With Michael Krause of Tovuti LMS

With over 20 years of experience in business and technology, Michael Krause is a respected leader and growth expert. He currently serves as COO and Chief Growth Officer at Tovuti LMS, a platform that provides extensive tools to craft courses, engage learners, and train teams. In addition, he consults businesses of all sizes and works with them on strategy.

Michael started his career as a cryptographer in the U.S. Navy before transitioning to sales and technology.

In this episode

Technology companies are fertile for explosive growth, but that doesn’t mean it’s always easy. Marketing and sales need to be top-of-the-line to stand out from an endless ocean of competitors. So how do you drive revenue sustainably?

Michael Krause, a proven expert on growth for tech businesses, advises mapping out an audience and potential revenue from the outset. Taking time to strategize and coordinate across teams is also vital. There is an overwhelming amount to consider and a lot to learn, but the essentials are universal.

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Michael Krause, the COO and Chief Growth Officer at Tovuti LMS, on the best practices for sustainable growth. They go over the essentials, adapting messaging and outreach, customer experience, and the effect of AI on the industry. They also touch on Michael’s mentors and his greatest lessons throughout the years.

Here’s a glimpse of what you’ll learn:

• Most effective strategies for driving sustainable growth
• Tovuti LMS’ mission and history of growth
• Customer experience mistakes to avoid
• Advice to newer marketers and growth professionals
• How AI can affect sales and marketing

Resources Mentioned in this episode

• Tovuti LMS
• Michael Krause on LinkedIn
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.