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5
min read

Identifying and Overcoming Challenges With Quentin Kasseh of Nomad Engineers Consulting Group

April 12, 2024

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Quentin Kasseh is a software engineering executive and the Director of Software Engineering at RelationalAI. He is also the Founder of Nomad Engineers Consulting Group, helping businesses tackle their most complex tech and data challenges.Through his career, Quentin has supervised and grown teams up to 300 employees and budgets up to $28M. He is a solution architect, managing targets while resolving cloud and software reliability, culture, and talent development issues.

In this episode

Every entrepreneur and executive is aware of the challenges inherent in business. This is only the surface, however, as every company must tackle a myriad of unique challenges. From startups to established corporations, how do you overcome the problems holding you back?

An easy place to start is learning from experienced leaders in your field. Quentin Kasseh has founded startups, grown businesses, and joined existing powerhouses to bring them to new heights. His multi-faceted career gives him the insight to diagnose many issues facing modern companies.

In this episode of the Revenue Engine Podcast, Alex Gluz has a conversation with Quentin Kasseh, Founder of Nomad Engineers Consulting Group, about overcoming marketing and business challenges. The two discuss building a potent team, AI’s role in modern business, handling customers, going to market, and launching startups. They also talk about the greatest lessons Quentin learned from his mentors.

Here’s a glimpse of what you’ll learn:
  • The greatest challenges Quentin Kasseh faced launching his startup
  • Building an incredible team to drive a business
  • Quentin’s approach for going to market
  • Dealing with unaware customers
  • AI regulations and expectations in marketing
  • Quentin’s mentors and greatest lessons learned
Resources Mentioned in this episode
  • Nomad Engineers Consulting Group
  • Quentin Kasseh on LinkedIn
  • T.A. Monroe Digital Agency
  • Alex Gluz on LinkedIn
  • Molham Aref on LinkedIn
  • RelationalAI
Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.

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December 22, 2023

Product Marketing to B2B, B2C, and B2G With Nitin Kartik of Carbyne

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Nitin Kartik, the Director of Product Marketing at Carbyne, to discuss the differences in marketing B2B, B2C, and B2G.

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December 8, 2023

Growing Your B2B SaaS with Demand-Gen Ads on LinkedIn

LinkedIn advertising presents a major opportunity for B2B SaaS companies looking to generate quality leads and accelerate growth. With over 930 million members, LinkedIn provides access to a massive professional audience. However, simply creating a few basic Sponsored Content ads is not enough to cut through the noise on this crowded platform.

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Podcast
December 8, 2023

Acquiring and Nurturing Top Talent With Angela Yeh of Yeh IDeology

In this episode of the Revenue Engine Podcast, Alex Gluz talks with Angela Yeh, the CEO and Founder of Yeh IDeology, to discuss talent acquisition and development. They discuss the Great Resignation, maintaining great employees, and how to cultivate talent at companies of any size.

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November 24, 2023

Powerfully Combining AI and Cloud Technology With Brian Lillie of Rackspace Technology

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Brian Lillie, the President of Private Cloud at Rackspace Technology, about the intersection of AI and cloud resources. They touch on the company’s work, how AI is evolving rapidly in the space, and what companies need to know about private cloud services.

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Articles
November 13, 2023

B2B SaaS: How to Optimize Your Full-Funnel Performance Across Every Stage

For B2B SaaS companies, driving conversions and revenue requires a full-funnel optimization strategy. Many businesses focus their efforts only on certain stages while neglecting others. This results in major leaks across the entire customer journey.

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Podcast
November 10, 2023

Marketing the Next Great Disruptor With Robert Kulewicz of MarketSpark

In this episode of the Revenue Engine Podcast, Alex Gluz talks with Robert Kulewicz, the Chief Growth Officer at MarketSpark, to discuss marketing industry disruptors and SaaS solutions effectively. They touch on the landscape of data infrastructure, how Robert performs at his position, and his involvement with the sales team. He also breaks down the realities of scaling and rapid growth as a company.

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October 13, 2023

Marketing Complex Products to Engineers and Executives With Oleg Shilovitsky of OpenBOM

In this episode of the Revenue Engine Podcast, Alex Gluz invites Oleg Shilovitsky, the CEO and Co-founder of OpenBOM, onto the show to break down how to market complex products to executives and engineers.

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Articles
October 31, 2023

The 2024 Growth Strategy Every B2B SaaS CMO Should Be Exploring

It's Q4, and marketing leaders across SaaS companies are heads-down driving campaigns and promotions to close out the year strong. But behind the scenes, you're also deep in planning mode for 2024 targets and strategy.As you evaluate options for next year, here are 5 growth strategies our research shows could have an outsized impact on SaaS marketing results in 2024.

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Podcast
August 18, 2023

Transitioning Into and Excelling as a SaaS Company With Mario Martinez of Vengreso

In this episode of the Revenue Engine Podcast, Alex Gluz has an insightful conversation with Mario Martinez, the Founder and CEO of Vengreso, to talk about marketing and switching over to the SaaS model. They discuss the challenges of switching business models, customer acquisition, social media, and running a SaaS company. They also go through Mario’s background in business and what he learned from his mentors.

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September 15, 2023

Best Practices for SaaS Companies and Vendors With Nigel Cullington of Upland Software

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Nigel Cullington, the Vice President of Product Marketing at Upland Software, to discuss the business’ marketing strategies. They discuss Nigel’s career across sales and product marketing, how they use account-based marketing, and how they stand out from the crowd.

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September 1, 2023

Leading and Growing a B2B Company With Kris Rudeegraap of Sendoso

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Kris Rudeegraap, the CEO and Co-founder of Sendoso, to discuss leading and growing a B2B company. They break down his approach to growing the business, accelerating marketing, and aligning the company’s different teams. Kris also touches on AI and his thoughts on the industry as it stands today.

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Articles
September 21, 2023

How TA Monroe Boosted Smartly.io’s Market Presence

We recently sat down with Steve Zucker, Marketing Director at Smartly.io, to get his candid thoughts on what it's been like partnering with us over the years. His glowing review has us walking on air.

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Podcast
August 4, 2023

Increasing Demand Generation for Restaurant Technology With Arsen Stepanyan of Orders.co

In this episode of the Revenue Engine Podcast, Alex Gluz is joined by Arsen Stepanyan, the Co-founder and CEO of Orders.co, to discuss demand generation for restaurant industry technology businesses. The two break down the unique attributes of restaurants, how to market the specific technology, and making the software accessible.

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July 14, 2023

Healthy Revenue Management With Mike Chuma of IDeaS

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Mike Chuma, the Vice President of Global Marketing, Engagement and Enablement at IDeaS Revenue Solutions, to discuss better revenue management. They break down product strategy, revenue management for hotels, and important tips for marketing. The two also talk about the transition from lead-centric to revenue-centric marketing.

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August 30, 2023

5 Key Findings: How Top B2B SaaS Companies Generate Leads

As a demand generation agency working with dozens of B2B SaaS companies, we've had the unique opportunity to dive deep into their top competitors' marketing strategies. After completing over 15 Lead Enhancer analyses in the last 30 days, we uncovered the repeatable tactics used by the most successful brands to drive qualified traffic and leads. Here are the top 5 lessons we learned from analyzing top B2B SaaS companies.

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June 2, 2023

Building and Improving a Sales Team With David Weiss of The Sales Collective

Alex Gluz invites David Weiss, the Chief Revenue Officer at The Sales Collective, onto the Revenue Engine Podcast to talk about sales and how to improve a sales team. They talk about the convergence of sales and marketing, the books that influenced David’s perspective, and his advice for young professionals. They also go through some common misconceptions in the field and how to treat them.

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June 30, 2023

Leading and Fostering a Powerful Marketing Program With Gabe Graham of Accela

In this episode of the Revenue Engine Podcast, Alex Gluz talks with Gabe Graham, the Director of Growth and Field Marketing at Accela, to discuss his successful marketing program at the company.

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June 16, 2023

How To Utilize AI in Marketing With Collin Mitchell

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Collin Mitchell, the former Head of Sales at Humantic, to discuss his knowledge and how AI is being used in marketing.

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May 19, 2023

Improving the Marketing for Cybersecurity Services With Deborah Galea

Alex Gluz invites Deborah Galea, the Director of Product Marketing at Orca Security, onto the Revenue Engine Podcast to talk about marketing for cybersecurity and cloud services. They break down her early career and some of the key lessons she learned. They also talk about balancing marketing priorities, valuable strategies to stay ahead of the curve, and the impact of AI on marketing.

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May 5, 2023

The Power of Customer-Centric Marketing With Bill Talbot of OpsRamp

In this episode of the Revenue Engine Podcast, Alex Gluz is once again joined by Bill Talbot, the Chief Marketing Officer at OpsRamp, to discuss marketing and why it is important to remember the customer. They discuss OpsRamp’s marketing efforts, what Bill has learned during his career, how to survive tough economic downturns, and much more.

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June 30, 2023

Decoding LinkedIn Ads: Is Your B2B SaaS Business Set for Takeoff?

We know that in the high-stakes, fast-paced world of B2B SaaS, finding the right advertising channels can be a real brain teaser. LinkedIn Ads often pop up as a potential game-changer. But are they right for you?

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April 21, 2023

What Integrated Marketing Does for Businesses With Melanie Brancaleone of Tessian

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Melanie Brancaleone, the Director of Integrated Marketing at Tessian, to talk about integrated marketing and its uses. They start with Melanie’s own career, the lessons she’s learned, and how she utilizes metrics. The two also walk through emerging trends in the space, how to unify your communication, and how to use integrated marketing in 2023.

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May 15, 2023

Advanced Budget Allocation Strategies for B2B SaaS: Increase Your Marketing ROI

Are you wrestling with limited budgets, striving to generate a positive ROI from your marketing initiatives? Welcome to the club!We all know marketing budgets aren't infinite (as much as we'd love them to be). They're finite resources that need to be strategically allocated to maximize returns. As seasoned marketers at the helm of B2B SaaS companies, this isn't your first rodeo. But even the best of us can use a fresh perspective every now and then.

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May 4, 2023

How to Craft Messaging That Truly Engages Your Business's Audience

As countless software solutions compete for dominance, establishing a robust brand identity and communicating your product's value effectively can make all the difference. In this riveting article, we'll walk you through the essential steps to craft a crystal-clear messaging strategy that resonates with your target audience and propels your ROI to new heights.

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April 7, 2023

Crucial Advice for Enterprise Sales With Wendy Petty of WorkFusion

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Wendy Petty, the Chief Revenue Officer at WorkFusion, to talk about the most important aspects of enterprise sales. They discuss her career, some of the greatest lessons she’s learned, and building relationships with potential clients. They also discuss the role metrics and marketing play in sales.

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March 24, 2023

Practical Marketing Tips for Software Companies With Steve Hardy of Prophix

Alex Gluz hosts Steve Hardy, Chief Marketing Officer at Prophix, on this episode of the Revenue Engine Podcast to discuss marketing for software. They start with his background and education before transitioning to his current work with Prophix. The two also talk about valuable marketing strategies, gauging the patterns of your campaign, and building collaboration between the sales and marketing teams.

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March 10, 2023

Marketing a Brand New AI Platform With Chris Pereira of Signal AI

In this episode of the Revenue Engine Podcast, Alex Gluz talks to Chris Pereira, the Head of Global Marketing at Signal AI, about how they market their platform. They talk about Chris’ global experience and how it applies to his marketing perspective. They touch on the greatest challenges in marketing, competing with established brands in their sector, and how they used their initial funding to great success.

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