Healthy Revenue Management With Mike Chuma of IDeaS

Mike Chuma is the Vice President of Global Marketing, Engagement and Enablement at IDeaS Revenue Solutions, a revenue management software that has served hospitality businesses for over 30 years. He has led global product organizations, redefined product strategies, and helped implement new technologies for SaaS and subscription models.

Before IDeaS, Mike worked for Trinity Springs Inc., SuperValu, and Digital River in a variety of leadership positions. Across his career, he has aimed to provide organizations the tools they need to maintain relevance for commerce and sales channels.

In this episode

Revenue management is an unwieldy topic. Under the umbrella of marketing, generating and nurturing revenue is fundamental to the health of a business. There are a myriad of factors that can get in the way — so what are some of the most important tips and tricks?

Mike Chuma has earned his experience from a fruitful career and key mentors. He started as a sales and marketing manager, working his way to a place of leadership for a leading technology brand. All of this has allowed him to know what many companies need to excel in their marketing.

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Mike Chuma, the Vice President of Global Marketing, Engagement and Enablement at IDeaS Revenue Solutions, to discuss better revenue management. They break down product strategy, revenue management for hotels, and important tips for marketing. The two also talk about the transition from lead-centric to revenue-centric marketing.

Here’s a glimpse of what you’ll learn:

• How Mike Chuma succeeded in his first marketing job
• The business and marketing model of grocery delivery
• Transitioning from lead-centric to revenue-centric
• What can be learned from hotel revenue management?
• The three simple tenets for product strategy
• Mike’s greatest lesson learned in marketing

Resources Mentioned in this episode

• IDeaS Revenue Solutions
• Mike Chuma on LinkedIn
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.