Leading and Growing a B2B Company With Kris Rudeegraap of Sendoso

Kris Rudeegraap is the CEO and Co-founder of Sendoso, a direct mail automation platform that helps companies engage with their customers throughout the buyer’s journey. He is also an advisor and investor for many leading companies including Alan AI, Sonar Software, LoopGolf, and Tourial.

In addition to his business, Kris is a contributing writer for Forbes Technology Council. He has previously worked as a senior account executive and a regional sales director.

In this episode

Leading a successful business — especially a B2B business — is a difficult process. Marketing and funnel growth are notoriously elusive prospects that contain a host of variables. While each company is different, there are universal tips and experiences that can always help.

Kris Rudeegraap is a CEO who has consistently helped his business grow. He has learned from firsthand experience how to navigate the SaaS and B2B industries. He offers his insight as a Forbes contributor but now offers additional thoughts to you.

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Kris Rudeegraap, the CEO and Co-founder of Sendoso, to discuss leading and growing a B2B company. They break down his approach to growing the business, accelerating marketing, and aligning the company’s different teams. Kris also touches on AI and his thoughts on the industry as it stands today.

Here’s a glimpse of what you’ll learn:

• The origins of Sendoso and how it stands out in the marketplace
• What are the most crucial accelerants during growth phases?
• Creating synergy between sales, marketing, and customer success teams
• What advice would Kris Rudeegraap give to his younger self?
• Preparing for the shift into the SaaS space

Resources Mentioned in this episode

• Sendoso
• Kris Rudeegraap on LinkedIn
• Kris’ email address: Kris@Sendoso.com
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn
• Go-To-Market 2023 Is All About Operational Efficiency

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.