Transitioning Into and Excelling as a SaaS Company With Mario Martinez of Vengreso

Mario Martinez is the CEO and Founder of Vengreso, a sales training company that simplifies and automates with their SaaS-based technology FlyMSG. He is the host of the popular The Modern Selling Podcast and was featured in Forbes, INC., Entrepreneur, and Huffington Post. He’s a highly sought-after keynote speaker with his experience in personal branding and B2B sales.

In addition to these roles, Mario also serves on the advisory boards for National Association of Women Sales Professionals and OneMob.

In this episode

SaaS companies are already difficult to fund and market, but what about transforming an existing business into a SaaS model?

Vengreso started as a digital sales prospecting training company but has since pivoted with their software FlyMSG. The transformation has been difficult but rewarding in many ways according to founder Mario Martinez, who has applied his extensive knowledge of B2B business to market the new software. It is a unique situation for a company, and now you too can learn the irreplicable lessons that came from it.

In this episode of the Revenue Engine Podcast, Alex Gluz has an insightful conversation with Mario Martinez, the Founder and CEO of Vengreso, to talk about marketing and switching over to the SaaS model. They discuss the challenges of switching business models, customer acquisition, social media, and running a SaaS company. They also go through Mario’s background in business and what he learned from his mentors.

Here’s a glimpse of what you’ll learn:

• Mario Martinez’ early career and what Vengreso does
• Pivoting from sales training to message management
• The challenges of starting and running a SaaS company
• Unique customer acquisition strategies that work
• Tools and techniques for targeting potential customers
• Understanding social media and how it applies to thought leadership
• What Mario learned from his two greatest mentors

Resources Mentioned in this episode

• Vengreso
• Mario Martinez on LinkedIn
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn
• Viveka von Rosen on LinkedIn
• Surfer SEO

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.