Best Practices for SaaS Companies and Vendors With Nigel Cullington of Upland Software

Nigel Cullington is a marketing leader with 25 years of global experience in sales and marketing. He is the VP of Marketing at Upland Software, an enterprise software that offers project management, workflow automation, and digital engagement.

Previously, Nigel worked in product marketing at Openwave Messaging and Altify before Upland’s acquisition.

In this episode

As businesses rapidly evolve, technology is often the dividing line for success. Having the right software, systems, and methodology can help companies rise past plateaus. Vendors in particular can become true partners with their clients, taking over crucial tasks and management responsibilities.

One such vendor and SaaS company is Upland Software. Their suite of software has granted increased efficiency to many leading companies. Marketing and sales have been key components of their growth, finding unique ways to promote their brand.

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Nigel Cullington, the Vice President of Product Marketing at Upland Software, to discuss the business’ marketing strategies. They discuss Nigel’s career across sales and product marketing, how they use account-based marketing, and how they stand out from the crowd.

Here’s a glimpse of what you’ll learn:

• Nigel Cullington’s early career and start in the SaaS industry
• The crucial overlap between sales and marketing
• How to make a vendor stand out from the crowd
• Some of Nigel’s most successful campaigns and what made them work
• What is account-based marketing and how does it work?
• Lessons Nigel learned from his mentors

Resources Mentioned in this episode

• Upland Software
• Nigel Cullington on LinkedIn
• Not Just Another Vendor: How top sales leaders use Account Planning to build trust and grow revenue by Nigel Cullington, Zoe Randolph, and Paulo Sellitti
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn
• Anthony A. Reynolds on LinkedIn

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.