Marketing and Growing as a Compliance Company With Sam Li of Thoropass

Sam Li is the CEO and Founder of Thoropass, a compliance and audit solution with a customer-first approach. He has extensive knowledge of entrepreneurship, technology, and global strategy, and has worked with companies such as Google and Samsung. Sam holds an MBA from Harvard Business School.

In this episode

Compliance has grown to be an ever-present issue in modern businesses. The demand for compliance solutions has increased, and numerous competitors have flooded the market. As the space grows more crowded, how do you stand out?

Improving marketing to reach new customers is necessary to stay ahead. While the strength of your product and expertise matters, it matters just as much how you demonstrate that value to your prospective clients. Here are the crucial aspects for businesses looking to grow.

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Sam Li, the CEO and Founder of Thoropass, to discuss the secrets of marketing. They discuss finding new customers, the future of the compliance space, and how Thoropass has used their funding. They also touch on Sam’s background as an entrepreneur and how he started his company.

Here’s a glimpse of what you’ll learn:

• [2:33] How Sam Li became an entrepreneur
• [6:21] Strategies for breaking into new customer bases
• [8:50] How Thoropass’ marketing has changed over two years
• [16:07] The future of the compliance space
• [22:00] Thoropass’ experience and use of funds

Resources Mentioned in this episode

• Thoropass
• Sam Li on LinkedIn
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn
• Sam’s email address: sam@thoropass.com

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.