Making Cybersecurity Simple, Scalable, and Phishing Resistant With Ronnie Manning

About Guest

Ronnie Manning is the Chief Brand Associate at Yubico, a global cybersecurity company renowned for inventing the YubiKey, which offers phishing-resistant multi-factor authentication solutions. With over 20 years of experience in agency and corporate communications, he has focused on public relations and marketing strategies to bring new technology products to market. Prior to joining Yubico, Ronnie held positions at Raytheon/Websense and Edelman Public Relations. At Yubico, he has been instrumental in promoting the adoption of hardware-based authentication solutions and advocating for enhanced cybersecurity measures.

In this episode

Cyber threats are evolving faster than ever, yet many users and organizations still rely on outdated or weak authentication methods. With phishing attacks on the rise and data breaches growing costlier, the need for robust-yet-intuitive security solutions has never been greater. But how do you convince people to adopt a physical device for digital protection in a world that’s increasingly mobile and virtual?

According to Ronnie Manning, a cybersecurity branding expert, the answer lies in simplicity. He explains that strong security doesn't necessitate complicated processes. Ronnie also highlights how real-world usability, like eliminating the need to fumble with codes or apps, drives faster adoption. This shift toward user-friendly security builds trust, saves time, and reduces risk. He adds that educating new markets with human-centered storytelling plays a key role in overcoming resistance and legacy perceptions about hardware-based solutions.

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Ronnie Manning, Chief Brand Associate at Yubico, to talk about making cybersecurity simple, scalable, and phishing resistant. They explore how physical keys streamline enterprise authentication, why user education is key to adoption, and how phishing-resistant methods like FIDO are gaining traction. Ronnie also shares strategies for large-scale rollout and onboarding in hybrid work environments.

A glimpse of what you will learn

• [01:14] Ronnie Manning introduces his role at Yubico and its mission in hardware-based authentication
• [03:51] Why Yubico created the YubiKey to simplify strong authentication for users worldwide
• [07:13] Ronnie’s transition from CMO to Chief Brand Advocate and his focus on brand storytelling
• [09:28] Breaking the myth that stronger security must be harder to use with YubiKey’s simplicity
• [14:40] Why protecting social media accounts with physical security keys matters for brand safety
• [19:41] How Yubico enables secure onboarding at scale

Resources Mentioned in this episode

• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn
• Ronnie Manning on LinkedIn
• Yubico
• Okta
• FIDO Alliance

Quotable Moments

• "You want to create something that delivers the highest level of security but is extremely easy to use."
• "The YubiKey itself was invented to bring the highest level of security, but make it easy to use."
• "There's a bit of a legacy that more secure means more complicated, and that's not necessarily the case."
• "We're not a one-point solution that's going to only be for this sort of organization."
• "Our goal is to be able to get YubiKeys out to anyone within an organization."

Action Steps

1. Educate users on phishing-resistant authentication: Increasing awareness helps individuals and teams adopt more secure login methods and reduce cyberattack risks.
2. Offer flexible authentication options across teams: Allowing choice between security keys and mobile apps supports user preferences and boosts adoption across various environments.
3. Distribute security keys during onboarding: Ensuring new hires receive and activate secure login tools on day one promotes a culture of proactive cybersecurity.
4. Replace SMS-based 2FA with hardware keys: Eliminating weaker authentication methods like SMS prevents social engineering and reduces the risk of credential theft.
5. Share real-world security breach examples: Demonstrating how compromised accounts impact brands builds urgency and motivates stakeholders to prioritize stronger protection.

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.At T.A.Monroe, we build world class revenue engines for B2B SaaS companies. What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

1. We build highly effective marketing systems and scale their profitably through our demand generation strategies.
2. We think scientifically on how to scale your demand and revenue.
3. We bring decades of experience.

Email us at alex@tamonroe.com or visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.