How To Utilize AI in Marketing With Collin Mitchell

Collin Mitchell is a sales specialist, investor, and entrepreneur. He is Vice President of Sales at Leadium and currently works with other companies such as Vengresso, Nigel Green, and uCast. He is also the host of the Sales Transformation Podcast, where he offers bite-sized advice on how to transform your sales.

At 25, Collin founded his first company and has since successfully exited three separate endeavors.

In this episode

AI is a hot-button topic, especially in the world of business. With fierce competition, companies are looking to technology to secure any advantage. Leveraging AI is not enough, however. Knowing how and where to use it is equally as important, not only securing more customers but earning their long-term trust.

Collin Mitchell has worked in sales for more than 15 years. Along with starting his own businesses, he has developed a talent for sales and how to access customers. He led the sales for Humantic, an AI and marketing platform, and now explains his insights for others looking to combine the two.

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Collin Mitchell, the former Head of Sales at Humantic, to discuss his knowledge and how AI is being used in marketing. They break down Collin’s early life, selling directly to the customer, and the work that Humantic does in the AI space. The two also talk about the best advice he received from his mentors.

Here’s a glimpse of what you’ll learn:

• Collin Mitchell’s early struggles and how he started his career
• Selling to the person rather than the persona
• What Humantic does and why Collin joined them
• Key insights and takeaways from Collin’s career
• How AI can be used – and already is used – in marketing

Resources Mentioned in this episode

• Humantic AI
• Sales Transformation Podcast
• Collin Mitchell on LinkedIn
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.