Building an AI-Driven Content Engine With Mark Stiltner

About Guest

Mark Stiltner is the Senior Director of Content and Web Marketing at Rapyd, a global fintech company that simplifies and advances commerce by providing integrated payment and fintech solutions across over 100 countries. With a background in advertising and journalism from the University of Colorado Boulder, he has led creative and brand strategy initiatives across multiple industries. Prior to joining Rapyd, Mark held leadership roles at agencies like Karsh Hagan and Market Creation Group, where he developed award-winning campaigns and drove brand growth. At Rapyd, he oversees content strategy and digital marketing efforts, helping businesses navigate the complexities of global payments and cross-border commerce.

In this episode

In today’s fast-changing digital world, marketers face a growing challenge: how do you stay ahead when AI is rewriting the rules of SEO, content, and customer engagement? As traditional tactics lose traction, brands must rethink their strategies to remain visible and relevant. What does it really take to build a content engine powered by AI that drives results instead of noise?

According to Mark Stiltner, a veteran content strategist, building an AI-driven content engine starts with experimentation and adaptability. He highlights the importance of using AI not as a replacement for creativity, but as an accelerator for research, ideation, and production. The key, he explains, is integrating AI tools thoughtfully into workflows while keeping human insight at the center to maintain authenticity and relevance. This balanced approach allows teams to scale content efficiently without sacrificing quality, enabling marketers to respond faster to shifting algorithms and buyer behaviors. Mark also emphasizes the growing need to optimize not just for search engines, but for AI models driving new traffic sources.

In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Mark Stiltner, Senior Director of Content and Web Marketing at Rapyd, to talk about building an AI-powered content strategy. They discuss weaving AI into SEO workflows, shifting from traditional search optimization to AI model visibility, and balancing automation with creativity. Mark also shares practical ways to future-proof marketing teams in an AI-driven landscape.

A glimpse of what you will learn

• [01:13] Mark Stiltner talks about his role at Rapyd and how he translates technical content into compelling stories
• [03:18] How working on technical brands early in his career shaped Mark’s expertise in payments and fintech
• [05:00] What attracted Mark to Rapyd’s bold vision for simplifying global payments and financial technology
• [07:02] Mark’s top three objectives when embedding AI into Rapyd’s content engine
• [10:05] Techniques for weaving keyword targeting into AI-driven SEO workflows
• [12:19] How AI is disrupting traditional SEO
• [20:46] Strategies to preserve human creativity and critical thinking in AI-assisted marketing

Resources Mentioned in this episode

• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn
• Mark Stiltner on LinkedIn
• Rapyd
• Brett Schklar on LinkedIn
• Marcel Santilli on LinkedIn
• ChatGPT
• Google Gemini
• Anthropic
• Perplexity AI
• Dungeon Matters

Quotable Moments

• “I've always been attracted to taking very technical subjects and turning them into something that's conversational and approachable to people.”
• “AI isn't going to take your job. People who know how to use AI will take your job.”
• “I want a team that was AI native, so that was it. Understand how this thing was going to impact work.”
• “So that's kind of my primary metric, is I want to make sure that the traffic that's coming to the blog is qualified.”
• “You got to think of yourself almost like an athlete. You know — you're a marketing athlete.”

Action Steps

1. Integrate AI tools thoughtfully into content workflows: Using AI as a support rather than a replacement maintains creative control while improving efficiency in content creation.
2. Optimize content for AI-driven discovery: Shifting focus from traditional SEO to optimizing for AI models ensures visibility as search behaviors evolve toward AI-powered platforms.
3. Build an AI adoption mindset within your team: Cultivating openness and curiosity toward AI helps future-proof the organization and prevents falling behind more agile competitors.
4. Prioritize content quality over traffic volume: Focusing on highly qualified traffic rather than vanity metrics leads to better engagement, conversions, and business outcomes.
5. Use AI for research and idea generation, not just production: Leveraging AI at the ideation stage sparks more creative, data-informed content strategies that resonate with target audiences.

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.At T.A.Monroe, we build world class revenue engines for B2B SaaS companies. What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

1. We build highly effective marketing systems and scale their profitably through our demand generation strategies.
2. We think scientifically on how to scale your demand and revenue.
3. We bring decades of experience.

Email us at alex@tamonroe.com or visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.