The Art of Working with Other Businesses With Kevin Knieriem of Clari

With more than 20 years in enterprise technology, Kevin Knieriem is an innovative executive with experience in businesses of all sizes. He is the EVP and CRO of Clari, a revenue operations platform that offers accurate forecasting and drives growth.
Prior to Clari, Kevin worked at other leading brands such as Oracle and over 10 years at SAP. He continues to serve as a Council Member of the Forbes Business Development Council and as a Founding Advisory Board Member of Sales Community.
In this episode
Business is often framed as a cutthroat competition, but that’s often not the case in b2b software. It’s in the best interest of all parties to not only cooperate but collaborate, learning from one another and increasing revenue. Many of the best executives are great learners who apply their own knowledge as well as the knowledge of others. One such leader is Kevin Knieriem.
Kevin is the EVP of Clari, a revenue operations platform that works hands-on with other businesses. He has had a long career in technology, with extensive experience in both sales and the tech itself. This expertise is something he shares eagerly with those he works with, and now shares with you.
Alex Gluz hosts an informative interview with Kevin Knieriem, the EVP and CRO of Clari, where they discuss sales and how to work well with other businesses. They begin with Kevin’s own career and his experiences in the tech industry. They then transition into b2b sales, touching on subjects such as predicting revenue, overcoming the hurdles of sales, and how to give back to the art of business. Check out the full episode of the Revenue Engine Podcast to hear it all for yourself!
Here’s a glimpse of what you’ll learn:
- What Kevin Knieriem learned early on in the technology industry
- Why Kevin joined Clari and what makes the business unique
- The largest challenges with selling b2b software
- Learning how to predict and regulate revenue
- How Clari is able to give back to the art of sales
Resources Mentioned in this episode
- Clari
- Kevin Knieriem on LinkedIn
- Kevin’s email address: kk@clari.com
- T.A. Monroe Digital Agency
- Alex Gluz on LinkedIn
- Accenture
- Oracle
- SAP
- Joel May on LinkedIn
- Bill McDermott on LinkedIn
- Andy Byrne on LinkedIn
Sponsor for this episode
This episode is brought to you by T.A.Monroe Digital.
At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.
What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.
We build highly effective marketing systems and scale their profitably through our demand generation strategies.
We think scientifically on how to scale your demand and revenue.
We bring decades of experience.
Email us at alex@tamonroe.com.
Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.
Get B2B Marketing Tips
Subscribe for weekly growth tips, marketing playbooks, and actionable best practices
Uncover Your Competitors' Marketing Tactics
A comprehensive analysis – benchmarking your strategies against your top 2 competitors
Get your analysis
How to Stop Overpaying for Your Branded Google Ads Keywords
The Ultimate Branded Google Ads Optimization Guide.

AI Marketing Strategies Playbook: How 5 Marketing Leaders Cracked the AI Code
How 5 Marketing Leaders Cracked the AI Code.

B2B SaaS LinkedIn Targeting Blueprint
How to drive qualified leads in under 7 days using LinkedIn’s targeting capabilities (including account-based marketing).

LinkedIn Ads Benchmarks Report 2025
Learn how top B2B marketing teams protect budgets & accelerate pipeline.

The 2025 Ultimate Revenue Engine Blueprint
Your guide to standing out in crowded markets without overspending on ads. Covers branding, PLG triggers, and community tactics in one concise playbook.

Google Search Ads Benchmarks Report 2025
Learn why your search ads cost more and convert less (and what to do about it).

Improve Your MQL Quality in 90 Days Cheat Sheet
In this cheat sheet, you’ll learn the top hacks to get more marketing-qualified leads for your sales funnel.

B2B SaaS Revenue Growth Checklist
If your revenue engine falls short of expectations, this checklist will help you quickly identify and address the underlying issues.









































































































