Greg Drinkwater is the CRO of Fetcher, a platform that automates candidate sourcing and outreach so their clients can focus on the human side of recruiting. He worked at Stack Overflow for eight years and founded his own company, Remanufacturedsterilizers.net, back in 2007. His experience includes sales, sales training, and account management.

In this episode

Generating revenue organically is difficult, and leading a team to generate that revenue is even harder. No matter how great the product or service is, there will always need to be someone with expertise to ensure proper growth. So what does that work look like in practice?

Greg Drinkwater is the CRO of Fetcher, a top-of-the-funnel HR tech sourcing tool. He has worked with several leading companies such as Stack Overflow and Liquid Technology. He brings a wealth of experience to his current role, and now, is here to share it with you.

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Greg Drinkwater, the CRO of Fetcher, to discuss how to generate revenue through proper leadership and strategy. They talk about Greg’s own career and what he learned from his mentors. They also touch on what Fetcher does, how their acquisition model has changed, and how they differentiate themselves from other funnel services.

Here’s a glimpse of what you’ll learn:

• What is Fetcher and how do they stand out from the competition?
• The most important factors for Greg Drinkwater’s success
• Defining the work of a great CRO
• How Greg’s acquisition strategy adapted over time

Resources Mentioned in this episode

• Fetcher
• Greg Drinkwater on LinkedIn
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn
• Stack Overflow
• Finding The Right Team and The Right Metrics For Business Success With Chris Grey of CapLinked
• Melissa Roer on LinkedIn

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.