Growing and Marketing Your CRM With Craig Klein of SalesNexus

Craig Klein has worked as the President and CEO of SalesNexus for nearly 20 years, a platform that helps automate marketing and generate leads for small- and medium-sized sales teams. He received much of his experience in sales from Neuralog, starting as their first salesperson and eventually helping it grow into a leader in the energy industry.

Craig also previously served as the Vice President of Sales for both A2D Technologies and TGS-Nopec Geophysical. He currently serves as an official member of the Forbes Agency Council.

In this episode

So you’ve created your very own CRM that fixes all of the problems that other competitors have. You know it’s a quality product, but the problem is convincing potential clients to give it a chance. Other businesses tend to be especially wary and prone to stick with what’s comfortable. It takes great marketing and a great product to get companies to come on board. For Craig Klein, this is his area of expertise.

Craig is the primary force behind SalesNexus, a CRM that solves the issues with other CRMs. His background in sales and marketing has helped him to grow SalesNexus into both a successful and trusted brand. The principles he’s developed not only applies to platforms but any B2B sales. So what are his principles and what do they look like in action?

Alex Gluz invites Craig Klein, the President and CEO of SalesNexus, onto the Revenue Engine Podcast to discuss CRMs and the best way to grow them. They talk about the advantages and unique factors behind SalesNexus and how he was able to grow a committed user base. They branch into more specific topics such as lead generation, cold calling, and how to organize your marketing team. Listen in to hear the rest!

Here’s a glimpse of what you’ll learn:

• What Craig Klein learned early on about business
• The idea behind SalesNexus and what they do differently
• Overcoming the initial challenges of starting a business
• Finding the ideal customer for different CRMs
• How to contact potential customers the right way
• The key differences between demand and lead generation
• Craig’s approach to organizing a marketing team
• Teaching entrepreneurship in college

Resources Mentioned in this episode

• SalesNexus
• Craig Klein on LinkedIn
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn
• Inside-Out Selling: Forget Technique, Know Your Customer by Craig Klein and Emmaleigh Pirzadeh
• Silver Fox Advisors
• Robin Stanaland on LinkedIn

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.