Redefining Your Marketing Strategy for B2B Software With Angela Earl of RFPIO

With substantial experience in the technology space, Angela Earl has become a sought-after marketing leader in her field. She is the Vice President of Global Marketing at RFPIO, a response management software with more than 250,000 users worldwide. She previously worked as CRO of Obility and Director of Marketing Operations Strategy at Response Capture. Currently, she runs her own podcast called MarTalk and is a member of both Women in Martech and Chief.

In this episode

The innate challenge with B2B marketing is authenticity. After all, the businesses you’re marketing to know all of the common tricks and methods they already use themselves. It takes a deeper and more honest strategy to leave a meaningful impression. Many B2B brands need that more comprehensive approach to continue growing and finding new clients.

Angela Earl knows all about rebranding and reconsidering strategy. With 20 years of experience in software and consulting, she has helped many companies reach new clients. Her experience has recently been applied to RFPIO as they’ve reconsidered much of their branding and marketing. So what have they done to keep growing?

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Angela Earl, the Vice President of Global Marketing at RFPIO, to explain the value of redefining your B2B company’s marketing. Angela talks about the early days of B2B software and how marketing has changed within the field before discussing RFPIO and the adjustments they made to their strategy that led to success. Stay tuned to hear more!

Here’s a glimpse of what you’ll learn:

• What the early days of B2B software were like
• Why alignment is crucial to growth strategy
• The secret to RFPIO’s successful rebrand
• Angela Earl explains the significant changes they made at RFPIO
• Which channels are the best for B2B marketing?

Resources Mentioned in this episode

• RFPIO
• Angela Earl on LinkedIn
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn
• Tripwire
• Ganesh Shankar on LinkedIn
• AJ Sunder on LinkedIn
• Angela Earl on Twitter

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.