Keys to Success for Tech Marketing With Bill Talbot of OpsRamp

Bill Talbot is a marketing and business development expert with experience in strategic, product, and growth marketing. He is the Chief Marketing Officer of OpsRamp, an operations management platform that empowers enterprise IT and DevOps teams and prevents outages.

In the past, Bill has worked as the VP of Marketing for Splunk, BMC Software, and CA Technologies. He has successfully grown top-line revenue and built pipeline for companies ranging from startups to multi-billion dollar businesses.

In this episode

Tech marketing is a unique field, requiring knowledge of the details while maintaining strong marketing fundamentals. Potential clients are also far more skeptical. From startups to multi-billion dollar companies, there are some shared principles that can lead tech businesses to success.

Bill Talbot has been in tech marketing for 25 years across several leading brands. He recently joined the team at OpsRamp and is helping roll out their freemium model. Throughout the process, he has developed an expertise that can shed light on those common principles.

In this episode of the Revenue Engine Podcast, Alex Gluz talks with Bill Talbot, the Chief Marketing Officer at OpsRamp, to discuss best practices for tech marketing. They start with OpsRamp’s new freemium model and how the company has handled the changing economic landscape. They also touch on advice for startups, what to do with your funding, and how to kickstart your demand generation.

Here’s a glimpse of what you’ll learn:

• Bill Talbot’s pertinent advice for tech marketing
• How OpsRamp is rolling out their new freemium option
• The modern-day tips and techniques for demand generation
• Handling the macro changes in the economy
• Bill’s approach to using funding for startups

Resources Mentioned in this episode

• OpsRamp
• Bill Talbot on LinkedIn
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.