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October 26, 2026

Workshop: Marketing Complex Products in an AI-Driven World With Steve Keifer

Steve Keifer, CMO at Ordway, joins Alex Gluz to discuss why selling complex B2B SaaS and fintech solutions requires more than a strong product. They explore how to challenge established buying habits, create demand, and earn the trust of finance decision-makers.

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Content and Brand
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October 12, 2026

Workshop: How AI, Buyer Signals & Relevance Are Reshaping B2B SaaS Revenue With Eric Quanstrom

Eric Quanstrom, VP of GTM Engineering at Apollo.io, joins Alex Gluz to explore why easier outbound has made buyer attention harder to win. The takeaway: signal-based selling and relevance beat volume, and AI should tee up more human sales conversations rather than replace them.

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AI in Marketing
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August 26, 2026

Workshop: How Domain Names Are Being Redefined for the Next Era of the Internet

Identity Digital CRO Matt Overman joins Alex Gluz to unpack what hundreds of millions of domain registrations reveal about digital identity and the agentic web. The takeaway: domains are becoming sovereign identity anchors for humans and AI agents, and legacy .com gravity is giving way to meaningful, purpose-built extensions.

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Content and Brand
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July 17, 2026

Workshop: Events, Paid Media, and Pipeline Signals: The Technical B2B Marketing Playbook

Former Flosum VP Matt Lyman joins Alex Gluz to unpack marketing to technical audiences, the buyers who spot a weak message instantly. The takeaway: treat messaging as a hypothesis, make disciplined bets on events and paid media, and watch leading indicators before pipeline slips.

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Content and Brand
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June 26, 2026

Workshop: How to Own Marketing, Product, and Partner Programs in One GTM Motion With Catherine Solazzo

Appfire's Catherine Solazzo joins Alex Gluz to break down what it actually means to run marketing beyond the traditional CMO scope, and why most B2B teams lose pipeline after the click. The takeaway: owning product documentation, partner programs, and customer experience gives marketing the context it needs to drive better GTM outcomes across the full funnel.

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GTM and Revenue
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June 26, 2026

Workshop: Why Negative Sentiment Doesn't Predict Churn

Sturdy's Alex Atkins joins Alex Gluz to break down what 47 million B2B customer conversations reveal about churn, and why most teams are tracking the wrong signals. The takeaway: sentiment barely predicts churn, but signals like a contract request paired with an executive change can predict it nearly 80% of the time.

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GTM and Revenue
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April 14, 2025

Interview: The Biggest Challenges in B2B SaaS Marketing with Alex Gluz

B2B SaaS companies face significant challenges in today's market environment. Dr. Jeremy Weisz of Rise25 interviews Alex Gluz. They discuss the most pressing challenges in B2B SaaS marketing and practical approaches to overcome them.

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Demand Generation
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April 2, 2025

Workshop: The Blueprint for Marketing & Sales Alignment With Michael Tucker

Alex Gluz and Michael Tucker of Rocky Mountain Revops share a framework to fix broken marketing-sales systems. Michael explains architecture mapping to visualize and optimize the buyer's journey across channels and sales stages.

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GTM and Revenue

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B2B SaaS Persona Builder

A copy-and-paste prompt for ChatGPT.

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The B2B SaaS Paid Growth Benchmarks Report 2027

The benchmarks B2B SaaS leaders use to see what a dollar of paid growth actually buys. Revenue-level data across three channels, plus a FinTech deep dive.

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Four targeting layers, three ABM moves, and a 48-hour launch timeline. One page, actionable today.

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Point it at any competitor URL. Get their positioning gaps, the buyers they've written off, and the one line that wins the deal.

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No wasted spend, no setup surprises. Get your Reddit targeting right before you go live.

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The 2026 LinkedIn benchmarks B2B marketing teams use to lower CPLs and protect budget. Format-level data across four formats, two regions, and three industries.

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Explore Proven Formulas for High‑Impact LinkedIn Ads

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The Ultimate Branded Google Ads Optimization Guide.

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The 2026 Ultimate Revenue Engine Blueprint

Your guide to standing out in crowded markets without overspending on ads. Covers branding, PLG triggers, and community tactics in one concise playbook.

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5 Tips To Find Success on Google Ads

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7 High-ROI Google Ads Optimization Tips & Strategies + Bonus Checklist

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Improve Your MQL Quality in 90 Days Cheat Sheet

In this cheat sheet, you’ll learn the top hacks to get more marketing‑qualified leads for your sales funnel.

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4 Secrets for Running Paid Social Ads That You’re Not Supposed to Know

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Discover the 7 Essential Steps for an Effective Go-to-Market Strategy

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B2B SaaS Revenue Growth Checklist

If your revenue engine falls short of expectations, this checklist will help you quickly identify and address the underlying issues.

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