How We Work Together
No rigid packages. From a once-off diagnostic to a 30-day sprint to full retainer management. Every engagement is built around your pipeline goals, your ICP, and your chosen paid media channels.
Strategy & Training
- Online strategy working sessions across your chosen paid media channels
- Audience targeting, funnel design & messaging frameworks
- Expert platform training for your internal team
- 30-day post-session email support
- Documented strategy playbook & campaign templates
Paid Media
Audit
- Channel performance review covering paid media, GA4, and GTM
- Performance analysis with competitive, platform-specific benchmarking
- Audience & targeting review across all campaigns
- Creative & copy assessment with clear feedback
- Prioritized recommendations report & 90-day roadmap
30-Day
Sprint
- 30-day paid media sprint on one platform of your choice
- Repair gaps from the opportunity review & overall account cleanup
- New campaigns live within 2 weeks of the kickoff call
- Daily account check-ins & creative rollout
- Day 30 performance report & scale recommendation
Retainer Management
- Full management across your chosen paid channels
- Full-funnel demand generation strategy
- Weekly optimization, testing & audience refinement
- Creative & copy development each month
- Weekly meetings & monthly analysis reports
- Looker dashboard & CRM-connected attribution
Your 90-Day Pipeline Transformation
From first kickoff call to a compounding, predictable growth engine. Here's what the first three months look like for retainer clients.
Foundation & Launch
- Platform opportunity review & ICP alignment
- Campaign architecture built to your funnel
- Creative & copy go live
- Tracking & attribution set up
- Quick-win optimizations implemented
Optimize & Scale
- A/B tests on creative & audiences
- 2–3× pipeline growth
- CAC benchmarks established
- Looker dashboard live with real attribution
- Creative refresh based on early data
Compound & Predict
- Best-performing paid channels scaled
- Predictable opportunity flow established
- Cross-channel attribution reporting
- Monthly analyses + next-quarter roadmap
- Pipeline insights shared with sales
Common Questions
- You're a B2B or B2B SaaS company
- You have a dedicated marketing budget
- Pipeline and ARR are your primary KPIs
- You want a strategic partner, not just execution
- You're a B2C or e-commerce brand
- You're shopping purely on price
- You prioritize vanity metrics over pipeline growth
- You need someone to "just run the ads"
We work across LinkedIn Ads, Google Ads (Search, PMax, Display, YouTube), Meta Ads, Reddit Ads, and programmatic display. Every engagement is tailored to the channels that make the most sense for your ICP. We help you decide what to prioritize.
Paid media compounds over time. The first month is foundational (paid media diagnostic, architecture, creative build). Month 2 is when optimization kicks in, and volume starts to climb. By month 3, you have a repeatable growth engine. Anything shorter doesn't give the data needed to make smart decisions.
Yes, that's exactly what our once-off options are for. With our Strategy Working Session, Paid Media Diagnostic, or 30-Day Launch Sprint options, you see how we work before committing to a full retainer. Any investment in those applies toward your first retainer invoice.
We manage both. Our retainer covers strategy, campaign management, creative development, optimization, and reporting. Ad spend is paid directly to the platforms by you; we don't mark up media spend or take a percentage. What you see in our pricing is what you pay us.
Retainer clients get a Looker dashboard with real-time campaign data, weekly optimization updates, and a monthly analysis report that includes pipeline insights and a forward-looking roadmap. Attribution is CRM-connected where possible, so pipeline impact is always clear.
Not sure which channels to start with? We'll help you figure out the right mix based on your ICP, budget, and where your buyers actually spend time.