Resource Hub: Blog, Articles, video &amp; Podcast

October 26, 2026

Workshop: Marketing Complex Products in an AI-Driven World With Steve Keifer

October 16, 2026

Transforming CRM with Actionable AI With David Roberts

October 16, 2026

Building a Data-Driven Marketing Engine for SaaS Success With Alex Schutte

Browse by Topic

Articles

How to Reduce SaaS CAC in 2026: 4 Levers, Benchmarks and a 90-Day Plan

Is your SaaS CAC climbing? Compare 2026 B2B benchmarks, use the 4 levers that lower it, and follow our 90-day plan to cut costs without cutting pipeline.

September 28, 2026

Building a B2B SaaS ICP That Paid Media Can Actually Target

A step-by-step framework for turning a vague B2B SaaS buyer persona into five targetable ICP inputs, mapped directly to LinkedIn and Google Ads targeting fields, with a fintech-specific breakdown included.

September 15, 2026

Google Ads vs LinkedIn Ads for B2B SaaS: Which Deserves the Next Dollar

Choosing a B2B SaaS agency or an in-house paid media hire is an 18-month cost question. See both sides of the model, with every assumption visible.

September 15, 2026

Agency vs In‑House for B2B SaaS Paid Growth: The Real 18-Month Cost Model

Choosing a B2B SaaS agency or an in-house paid media hire is an 18-month cost question. See both sides of the model, with every assumption visible.

July 27, 2026

The Ultimate B2B SaaS Demand Generation Playbook for 2026: Building Sustainable Growth Through Brand, Product, and Community

Gain actionable insights and access to practical tools designed to build a robust and sustainable demand engine that will thrive in 2026 and beyond.

June 18, 2026

Generalist vs Specialist B2B SaaS Agency: 5 Key Reasons to Choose Niche

B2B SaaS specialists speed pipelines with custom ICPs and full teams. Skip generalist delays and freelancer risks. Discover why they win in this article.

March 20, 2026

B2B Marketing Trends 2026: What's Actually Changing (and What to Do About It)

Sales cycles are averaging 11.5 months. Buying committees have grown to 10+ stakeholders. Here's how B2B marketers are adapting in 2026.

December 9, 2025

How to Use MQL and SQL Data to Prove SaaS Marketing ROI

Learn how leading B2B SaaS marketers and agencies use MQL and SQL data to connect campaigns to qualified pipeline and real ROI. Practical frameworks, benchmarks, and actionable examples inside.

October 31, 2025

The B2B SaaS ROI Playbook: How CMOs Prove Impact When Budgets Are Tight

Learn how B2B SaaS CMOs are proving marketing ROI, optimizing spend, and driving growth despite tighter budgets with data-backed strategies.

September 24, 2025

When to Outsource vs. Build In-House: Balancing Resources to Optimize SaaS Marketing ROI

Learn how successful SaaS companies balance outsourced and in-house marketing. Includes comparison tables, common pitfalls, and hybrid team management strategies.

May 2, 2025

AI in B2B SaaS Marketing: How It’s Reshaping Strategy, Content & Customer Experience

Whether you're just exploring automation or already experimenting with tools like GPT-4 or Jasper, this guide breaks down how AI is transforming every stage of the B2B SaaS funnel.

January 9, 2025

Unlocking Event Success: How Paid Media Strategies Drive High-Impact Outcomes for SaaS Event Marketing

In the competitive SaaS event marketing space, leveraging paid media strategies is essential. As economic pressures and technological advancements reshape the industry, adopting innovative approaches helps maximize ROI and stand out.

October 18, 2024

How Regular Negative Keyword Updates Improve Your B2B SaaS Ad Campaigns on Google

It’s no secret that in the B2B SaaS space, regularly optimizing Google Ads campaigns for maximum efficiency is essential. But, there’s one key strategy that is often overlooked—keeping your negative keyword list up to date.

October 10, 2024

The ROI of LinkedIn Ads: Spending Smarter, Not More

As marketers in the B2B SaaS space, one of the most common challenges with LinkedIn Ads is ensuring that your budget is fully utilized without overpaying for traffic. While LinkedIn offers access to high-quality leads, it’s easy to blow through your budget if you’re not careful.

October 3, 2024

The ROI of Intent Data: Measuring Success in B2B SaaS Marketing

As a B2B SaaS company, leveraging intent data has become an important action item in driving efficient growth and acquiring high-value customers. But how do you quantify its impact and prove its worth?

September 26, 2024

LinkedIn Ad Budgeting: Making Sense of CPM and CPC in 2024

When it comes to B2B marketing, it’s no secret that LinkedIn continues to be a powerhouse platform for reaching decision-makers and professionals. But as the end of 2024 nears, one question looms: How can we optimize our ad spend on LinkedIn to maximize ROI?

September 19, 2024

Cognitive Triggers in LinkedIn Advertising: A B2B Marketer's Guide

It’s no secret that in B2B marketing, LinkedIn stands out as a powerful platform for reaching decision-makers and professionals. But what you might not know is: Understanding the cognitive triggers behind LinkedIn ads can significantly boost your campaign performance and ROI.

September 12, 2024

The 'Less is More' Approach: Simplifying Your B2B Strategy for Rapid Growth

B2B marketers often fall into the trap of doing more — more campaigns, more content, more channels — all in pursuit of growth. However, this can lead to diluted efforts, resource strain, and diminished returns.

September 5, 2024

Measuring and Optimizing Customer Lifetime Value in B2B

When it comes to B2B SaaS, the path from initial contact to loyal customer is both challenging and rewarding. As ‘bigger and better’ solutions continue to reshape the business landscape, one element remains crucial — the ability to nurture and convert leads effectively.

August 29, 2024

From Stranger to Customer: Mapping the B2B SaaS Lead Warming Journey

August 22, 2024

5 Essential Steps to Align Sales and Marketing in High-Growth B2B SaaS Companies

A rapidly evolving B2B SaaS landscape awaits, where innovative solutions and disruptive technologies are continuously reshaping the way businesses operate. In this environment, one element stands tall, guiding companies toward consistent growth and long-term success: The seamless alignment of Sales and Marketing teams.

August 15, 2024

Getting Personal: How to Create a Meaningful Customer Experience in Today's Digital-First World

It’s not news that we’re constantly being dominated by digital interactions. Creating a personal customer experience isn't just a nice-to-have — it's a crucial differentiator that sets your brand apart.

August 8, 2024

The Power of Retargeting: Strategies for LinkedIn and Search Ads

Launching a new product successfully can mean the difference between market leadership and obscurity. A well-executed product launch not only introduces your offering to the world but also sets the stage for long-term success.

August 1, 2024

The Power of Data-Driven Marketing: How to Leverage Analytics for Growth

As a B2B SaaS company in today's digital landscape, you can't afford to rely on guesswork when it comes to your marketing efforts. The key to driving sustainable growth and staying ahead of the competition? Data-driven marketing powered by comprehensive analytics.

February 5, 2024

Identifying Blindspots: Hidden Demand Gen Costs Stunting Your Growth

For B2B SaaS companies, meeting revenue growth goals depends heavily on having an effective demand-generation engine. But all too often, there are hidden costs sabotaging demand gen efforts behind the scenes.

January 10, 2024

Overcoming the «Limited Marketing Budget» Challenge

LinkedIn advertising presents a major opportunity for B2B SaaS companies looking to generate quality leads and accelerate growth. With over 930 million members, LinkedIn provides access to a massive professional audience. However, simply creating a few basic Sponsored Content ads is not enough to cut through the noise on this crowded platform.

December 8, 2023

Growing Your B2B SaaS with Demand-Gen Ads on LinkedIn

November 13, 2023

B2B SaaS: How to Optimize Your Full-Funnel Performance Across Every Stage

For B2B SaaS companies, driving conversions and revenue requires a full-funnel optimization strategy. Many businesses focus their efforts only on certain stages while neglecting others. This results in major leaks across the entire customer journey.

October 31, 2023

The 2024 Growth Strategy Every B2B SaaS CMO Should Be Exploring

It's Q4, and marketing leaders across SaaS companies are heads-down driving campaigns and promotions to close out the year strong. But behind the scenes, you're also deep in planning mode for 2024 targets and strategy.As you evaluate options for next year, here are 5 growth strategies our research shows could have an outsized impact on SaaS marketing results in 2024.

September 21, 2023

How T.A. Monroe Boosted Smartly.io’s Market Presence

We recently sat down with Steve Zucker, Marketing Director at Smartly.io, to get his candid thoughts on what it's been like partnering with us over the years. His glowing review has us walking on air.

August 30, 2023

5 Key Findings: How Top B2B SaaS Companies Generate Leads

As a demand generation agency working with dozens of B2B SaaS companies, we've had the unique opportunity to dive deep into their top competitors' marketing strategies. After completing over 15 Lead Enhancer analyses in the last 30 days, we uncovered the repeatable tactics used by the most successful brands to drive qualified traffic and leads. Here are the top 5 lessons we learned from analyzing top B2B SaaS companies.

June 30, 2023

Decoding LinkedIn Ads: Is Your B2B SaaS Business Set for Takeoff?

We know that in the high-stakes, fast-paced world of B2B SaaS, finding the right advertising channels can be a real brain teaser. LinkedIn Ads often pop up as a potential game-changer. But are they right for you?

May 15, 2023

Advanced Budget Allocation Strategies for B2B SaaS: Increase Your Marketing ROI

Are you wrestling with limited budgets, striving to generate a positive ROI from your marketing initiatives? Welcome to the club!We all know marketing budgets aren't infinite (as much as we'd love them to be). They're finite resources that need to be strategically allocated to maximize returns. As seasoned marketers at the helm of B2B SaaS companies, this isn't your first rodeo. But even the best of us can use a fresh perspective every now and then.

May 4, 2023

How to Craft Messaging That Truly Engages Your Business's Audience

As countless software solutions compete for dominance, establishing a robust brand identity and communicating your product's value effectively can make all the difference. In this riveting article, we'll walk you through the essential steps to craft a crystal-clear messaging strategy that resonates with your target audience and propels your ROI to new heights.

April 26, 2023

B2B SaaS: 3 Best Practices for Creating Personalized Buyer Experiences

Creating personalized buyer experiences across the funnel is essential to the success of any business. In today's digital age, consumers expect more than just generic advertisements and irrelevant content. They want tailored experiences that are unique to their needs and preferences. To meet these demands, businesses must adopt the best practices for creating personalized buyer experiences. In this article, we will discuss the top three practices that can help you achieve success.

April 14, 2023

7 Steps to Creating Sustainable Demand for B2B SaaS Companies

As the lifeblood of any thriving B2B SaaS organization, demand generation not only captivates new customers but also fosters their loyalty. It's a powerful force that fuels your brand's engine, propelling your business to new heights. But how can you harness this force, ensuring its sustainability and effectiveness in a fiercely competitive market?

February 28, 2023

Busting the Myths of Self-Reported Attribution: A B2B Guide to True Marketing Insights

Attribution helps to account for every past interaction and use the results of the interaction to make informed decisions. It involves assessing the current marketing strategies and making changes to impact your brand's strategy.Marketing attribution is vital for most marketers, with 76 percent saying they have or will have the capacity to use it in one year.

February 21, 2023

Rising to the Challenge: Strategies for Thriving in a Volatile B2B SaaS Market

This article will explain the major challenges facing the B2B SaaS industry. We will also highlight some of the causes of these challenges and some potential remedies that can help alleviate the effects of these challenges.

February 15, 2023

Targeted Marketing for B2B SaaS: The Key to Success with Account-Based Marketing

Account-based marketing is one of the most effective lead-generation strategies for B2B SaaS companies.However, it takes time to implement.97% of marketers report that account-based marketing delivers a higher ROI than other marketing strategies.

February 10, 2023

A B2B SaaS Marketing Guide to Growing Your Revenue in 2023

Growing a B2B SaaS business involves many things, like effective marketing, a top-notch sales team, and a high-quality customer onboarding process. Therefore, you'll need an effective marketing strategy to get started if you want to stand out from the competition.

January 27, 2023

The Best Strategies for Driving Sustainable and Long-Term Growth

What is the biggest error B2B companies make? Focusing on strategies that yield quick results and short-term business growth plans. As important as they are, focusing too much on short-term goals diverts companies from concentrating on other strategies that provide more sustainable results and are crucial for long-term growth.

January 17, 2023

5 Best Practices for Creating Full Funnel B2B Content Strategy

B2B companies frequently overlook the most crucial steps when creating a content strategy in their rush to produce content that converts. This includes providing essential information through a precise, methodical, and repeatable distribution plan.

January 10, 2023

Hiring a B2B SaaS Marketing Agency: Key Factors to Consider

Most B2B/SaaS companies are doubling down on their marketing efforts, and it's not hard to see why: it helps them gain more market share and drives more leads to their businesses. So far, hiring a marketing agency has proved to be the most effective method to achieve this.

November 25, 2022

4 Reasons Your Sales Team is Running Short on MQLs

Those in sales and marketing will attest that today's B2B markets are all about timing. Currently, acquiring a lead or losing a prospective customer might depend on how quickly you reply to interested leads. Don't forget that any chance wasted to move a lead farther into the funnel is lost potential income. As such, it is necessary to ensure that your marketing and sales teams are on the same page.

November 11, 2022

Leveraging Dark Social With Solid Demand Generation Strategy

Dark Social has become a significant issue for marketers everywhere, so you should work on a plan to cope with it if you currently need to get one. This term refers to sharing social media material outside of what web analytics tools can measure.

October 21, 2022

How to Market in a Downturn Without Wasting Your Budget

When demand falls and revenue declines, marketing is usually one of the first things many C-suite decision-makers will put on the chopping block. But slashing the marketing budget is not always the right thing to do. Cutting your marketing spend is short-sighted and risky to the long-term growth of your business.

August 9, 2022

Key Reasons Your B2B Marketing Isn't Producing Results

Content marketing, guest posting, and social media advertisements; you have tried everything. Yet, besides a few cold leads, you have nothing to show for it. Implementing a B2B SaaS marketing strategy can be a little tricky. Odds are, you’ve made some mistakes along the way.

May 27, 2022

Successful B2B Marketing: Full-time Employee vs Freelancer vs Agency

Successful B2B SaaS marketing often takes time and comprehensive research. Companies that spare time to grasp transformative trends adequately usually set themselves up for success. Understanding and leveraging critical SaaS marketing insights is essential for your company.

May 13, 2022

Top 5 dangerous trends facing B2B SaaS companies

April 5, 2022

Five Most Critical insights in B2B SaaS Marketing

March 11, 2022

2021 CMO Survey Results: Digital Marketing Still Dominates

The CMO Survey is an important industry-generated indicator of current trends in marketing. It provides insights that can help you better plan and implement timely marketing goals. One important insight gleaned from the 2021 CMO Survey is the importance of digital marketing techniques for market development.

June 8, 2021

How to compete with the big guys, with less resources (B2B)

Is your marketing funnel quietly killing pipeline? Here are 9 common B2B SaaS funnel mistakes, from broken analytics to siloed channels, and how to fix them.

May 20, 2021

Best methods of segmentation for B2B

A guide to the three core B2B segmentation strategies, fit, intent, and behavior, and how to group prospects to maximize personalization and campaign ROI.

May 1, 2021

How to visualize a B2B marketing funnel

Most teams never fully map their funnel. Learn how to visualize the B2B SaaS marketing funnel across demand gen, lead gen, and conversion to align sales teams.

April 20, 2021

How to set up your funnel: 9 mistakes to fix right now

Small and mid-market B2B companies can outmaneuver bigger rivals. Learn 4 ways to compete with fewer resources by leveraging your advantages for real growth.

April 19, 2021

How to measure ROI of your content marketing strategy

How to measure the ROI of intent data in B2B SaaS marketing: define buyer signals, tie them to revenue outcomes, and prioritize prospects ready to convert.

March 4, 2021

How to Master LinkedIn Ads

Master LinkedIn Ads for B2B SaaS and tech companies: dial in analytics and KPIs, layer precise targeting, and turn higher-cost clicks into qualified pipeline.

March 1, 2021

Brand Awareness + Brand Gen: How to Breed Agile Into Your Marketing Funnel

Learn how to desilo brand awareness and demand gen teams, align KPIs, and build an agile B2B marketing funnel that drives more qualified demand and revenue.

March 1, 2021

4 Ways Winning B2B Brands Do Content Marketing Differently

Most B2B content marketing underperforms. Discover four things winning B2B brands do differently to make content drive pipeline, conversions, and lower CAC.

December 9, 2020

B2B ad spend way up in 2020

B2B digital ad spend is surging while traditional spend shrinks. See why emotional, creative campaigns that target decision-makers as humans win premium buyers.

October 23, 2020

4 ways to generate bigger B2B leads

Already converting quality B2B leads? Learn four full-funnel strategies to generate bigger, higher-value leads that turn into more users and lasting revenue.

October 6, 2020

Best practices for B2B SAAS keyword research

Best practices for B2B SaaS keyword research: target problem-led, long-tail, and high-intent search terms to win qualified PPC traffic in a crowded market.

September 19, 2020

How to make the most of B2B marketing during a pandemic

Practical B2B marketing strategies for a pandemic: tailor your content to customers' real concerns, lean into video, and stay connected to drive growth.

September 3, 2020

How to split your marketing budget between Google and Linkedin Ads

Google or LinkedIn Ads for your B2B SaaS budget? Compare intent-driven search reach with LinkedIn decision-maker targeting to split spend for maximum pipeline.

August 23, 2020

The future of B2B SAAS and tech lead generation

Explore the future of B2B SaaS and tech lead generation: the shifts in buyer behavior, channels, and data-driven tactics shaping how teams build pipeline.

August 13, 2020

THE PERFECT LEAD GEN BLEND: GOOGLE ADS, LINKEDIN, AND SEO

The perfect lead gen blend for B2B: how combining Google Ads, LinkedIn, and SEO diversifies your sources and maximizes qualified leads across paid and organic.

August 2, 2020

3 CREATIVE WAYS TO REDUCE YOUR CPA

Lower your B2B cost-per-acquisition without breaking your pipeline. See practical, creative tactics to cut CPA while keeping conversions and lead quality high.

July 23, 2020

MARKETING & SALES ALIGNMENT: BEST PRACTICES FOR FULL-FUNNEL OPTIMIZATION

Align marketing and sales across your B2B SaaS funnel. Learn how stage-by-stage content nurtures and converts leads to optimize your full-funnel pipeline.

July 12, 2020

HOW TO CREATE AWARENESS & STICKINESS IN A HYPER-COMPETITIVE B2B MARKET

Learn how to build a sticky B2B brand that wins awareness in a hyper-competitive market by leading with a customer-centric value proposition, not price.

June 29, 2020

HOW TO CREATE GATED B2B CONTENT THAT CONVERTS

Learn how to create gated B2B content that converts, from choosing high-value assets to building landing pages and forms that generate qualified leads.

Podcasts

Creating Great Content for B2B Marketing With Chad Reid of Jotform

Alex Gluz sits down for an interview with Chad Reid, the Vice President of Marketing and Communications at Jotform, to talk about B2B marketing and content creation.

March 11, 2022

Creating Memorable Marketing Content With Brad Schlachter of Simpler Media Group

In this episode of the Revenue Engine Podcast, our host Alex Gluz speaks with Brad Schlachter, the Head of Growth and Engagement at Simpler Media Group

February 25, 2022

How to Grow and Diversify Small Businesses With Carissa Reiniger of Small Biz Silver Lining

Alex Gluz sits down with Carissa Reiniger, the Founder of Small Biz Silver Lining, to discuss small businesses and how they can achieve their goals.

February 11, 2022

Tips For Building a Great Team for Greater Growth With Bill Cunningham of SiteSpect

In this episode of the Revenue Engine Podcast, Alex Gluz talks with Bill Cunningham, the Chief Revenue Officer at SiteSpect.

January 28, 2022

How To Hire Great Employees in a Changing Talent Landscape With Angela Hood of ThisWay Global

In this episode of the Revenue Engine Podcast, Alex Gluz hosts Angela Hood, the Founder and CEO of ThisWay Global...

January 14, 2022

How to Strategically Grow and Market a Business with Jacques Botbol of Verbit

Businesses don’t grow by accident. Any thriving company is the result of hard work, vision, and great marketing. More specifically, it takes the right strategy to make those three elements work as they should. Developing a comprehensive and effective strategy isn’t simple, leaving few people who have the skills to turn potential into reality. If anyone fills that criteria, it’s Jacques Botbol.

December 31, 2021

Mastering Marketing in Venture Capital With Vignesh Ravikumar of Sierra Ventures

Venture capital is a powerful and often necessary tool in the world of startups. It takes a lot of funding to get a new business off the ground. And, beyond financial help, budding companies also require direction, strategy, and effective marketing to fully succeed. The best venture capital firms are able to support their investments on all fronts to ensure mutual profit.

December 17, 2021

The Key to Creating Contagious Content With Andrea Breanna of RebelMouse

There is seemingly no shortage of content on the internet. These days, thousands of businesses and publications vie for increasingly shortened attention spans. So, if your content is going to stand out from the crowd, it needs to be remarkable, relevant, and perfectly designed. The difficult part is knowing where to start.

How to Start Up and Scale Up With Raghav “Rags” Gupta of Butlr

With experience at five different start-ups in 20 years, Raghav “Rags” Gupta is a knowledgeable entrepreneur and investor.

How to Price Your SaaS Product With Dan Balcauski of Product Tranquility

Dan Balcauski is the Principal Consultant at Product Tranquility, a consulting firm that helps SaaS business leaders...

Expert Advice for Start-ups With Rene de Jong

Alex Gluz talks with angel investor and experienced entrepreneur Rene de Jong on this episode of the Revenue Engine Podcast about the topic of start-ups and what they should focus on.

Raising the Standard for Quality Content with Charles Frydenborg of MarketMuse

Charles Frydenborg is the CEO of MarketMuse, a company that utilizes AI to transform how companies research, plan, and optimize content.

Learning How to Transform Your Startup With Steven Hoffman of Founders Space

Steven Hoffman is the Chairman and CEO of Founders Space, a startup accelerator that gives small businesses the tools they need to excel.

September 10, 2021

Designing a Better User Experience With Alejandro Rivas-Micoud of Userlytics

Alejandro Rivas-Micoud is an international entrepreneur and the Founder and CEO of Userlytics. He founded Userlytics back in 2009 to provide a remote testing platform for brands looking to optimize their user experience.

August 20, 2021

Finding a Better Solution to CRM with Adam Honig of Spiro

Adam Honig is the Co-founder and CEO of Spiro, a unique proactive relationship management platform. Spiro is designed to end CRM...

August 6, 2021

How to Improve Your Tech Marketing with Aaron Kaffen of Bigleaf Networks

Aaron Kaffen is a growth-focused leader and the Vice President of Marketing at Bigleaf Networks, an SD-WAN platform...

July 23, 2021

Starting and Marketing a New Business with Aaron Mellman of Aiden Technologies

Alex Gluz sits down with Aaron Mellman, the Marketing Director at Aiden Technologies, to find out how he markets a new business.

June 11, 2021

Leveraging Neuromarketing for Your Business with Tim Ash of TimAsh.com

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Tim Ash, a digital marketing and evolutionary psychology expert...

May 28, 2021

The Key to Marketing for Video Platforms with Alena Amano

Alena Amano is a performance marketing expert with more than 10 years of experience. Her most recent position was with Vimeo...

May 7, 2021

Transforming Workplaces by Digitizing Frontline Operations with Brian Carpizo of TrustPlace Technologies

Brian Carpizo is the Founder and CEO of TrustPlace Technologies, a digital platform that seeks to digitize and automate frontline operations.

April 23, 2021

Building Funnels and Growing your Business with Phil LaBoon of LeadStacker

Phil LaBoon is the Founder and CEO of LeadStacker, a full-service funnel marketing agency that helps digital marketers build leads, boost sales, and make their prospects happy. As a serial entrepreneur with a keen eye for digital marketing, Phil has founded a number of businesses over the past 20 years. He also serves as CEO for BizSave Plus, Eyeflow Internet Marketing, and more.

March 12, 2021

Four Steps to Building a Revenue Engine with Alex Gluz of T.A. Monroe Digital

Alex Gluz is the CEO / Founder of Digital Marketing at T.A. Monroe Digital Agency, a company that specializes in helping B2B and Tech/SaaS companies perfect every step of their sales funnel.

February 15, 2021

Leading in Lead Generation with Alex Gluz of T.A. Monroe Digital

Alex Gluz is the CEO / Founder of Digital Marketing at T.A. Monroe Digital Agency, a company that specializes in helping B2B and Tech/SaaS companies perfect every step of their sales funnel.

Videos

Workshop: Marketing Complex Products in an AI-Driven World With Steve Keifer

Steve Keifer, CMO at Ordway, joins Alex Gluz to discuss why selling complex B2B SaaS and fintech solutions requires more than a strong product. They explore how to challenge established buying habits, create demand, and earn the trust of finance decision-makers.

October 12, 2026

Workshop: How AI, Buyer Signals & Relevance Are Reshaping B2B SaaS Revenue With Eric Quanstrom

Eric Quanstrom, VP of GTM Engineering at Apollo.io, joins Alex Gluz to explore why easier outbound has made buyer attention harder to win. The takeaway: signal-based selling and relevance beat volume, and AI should tee up more human sales conversations rather than replace them.

August 26, 2026

Workshop: How Domain Names Are Being Redefined for the Next Era of the Internet

Identity Digital CRO Matt Overman joins Alex Gluz to unpack what hundreds of millions of domain registrations reveal about digital identity and the agentic web. The takeaway: domains are becoming sovereign identity anchors for humans and AI agents, and legacy .com gravity is giving way to meaningful, purpose-built extensions.

July 17, 2026

Workshop: Events, Paid Media, and Pipeline Signals: The Technical B2B Marketing Playbook

Former Flosum VP Matt Lyman joins Alex Gluz to unpack marketing to technical audiences, the buyers who spot a weak message instantly. The takeaway: treat messaging as a hypothesis, make disciplined bets on events and paid media, and watch leading indicators before pipeline slips.

June 26, 2026

Workshop: How to Own Marketing, Product, and Partner Programs in One GTM Motion With Catherine Solazzo

Appfire's Catherine Solazzo joins Alex Gluz to break down what it actually means to run marketing beyond the traditional CMO scope, and why most B2B teams lose pipeline after the click. The takeaway: owning product documentation, partner programs, and customer experience gives marketing the context it needs to drive better GTM outcomes across the full funnel.

June 26, 2026

Workshop: Why Negative Sentiment Doesn't Predict Churn

Sturdy's Alex Atkins joins Alex Gluz to break down what 47 million B2B customer conversations reveal about churn, and why most teams are tracking the wrong signals. The takeaway: sentiment barely predicts churn, but signals like a contract request paired with an executive change can predict it nearly 80% of the time.

April 14, 2025

Interview: The Biggest Challenges in B2B SaaS Marketing with Alex Gluz

B2B SaaS companies face significant challenges in today's market environment. Dr. Jeremy Weisz of Rise25 interviews Alex Gluz. They discuss the most pressing challenges in B2B SaaS marketing and practical approaches to overcome them.