Creating Memorable Marketing Content With Brad Schlachter of Simpler Media Group

Brad Schlachter is a digital marketer, advisor, and strategist for entertainment, media, and tech organizations. In addition to working as an independent consultant, he is the Head of Growth and Engagement at Simpler Media Group. His areas of expertise include traditional branding and performance marketing, particularly in new technology and media. He concurrently works as an advisor for the San Francisco Symphony, Audiosocket, and RTRN Strategy. Brad started his career working for some of the largest names in entertainment, including Disney, Microsoft, and MLB.

In this episode

So much marketing content goes unnoticed by the average person. The goal is always to make something that lingers in the minds of consumers, but how often does that actually happen? Creating memorable media is difficult, but some people have found their niche and are conquering the obstacles.

Brad Schlachter is a digital marketer who has worked for companies from Disney to Hallmark Labs to MotorTrend and more. He has led various teams and campaigns to great success, now working with Simpler Media Group to offer his expertise to even more brands. His methods have been sharpened across his career, and now he’s here to share what works in marketing.

In this episode of the Revenue Engine Podcast, our host Alex Gluz speaks with Brad Schlachter, the Head of Growth and Engagement at Simpler Media Group, to find out what makes successful digital marketing. They talk about what separates good and great content and break down some of Brad’s past projects. They also touch on the keys to building an effective revenue engine for smaller businesses and budgets. Stay tuned for all this and more!

Here’s a glimpse of what you’ll learn:

• How Brad Schlachter started his career in entertainment and media working for MLB and Disney
• The importance of collaboration between sales and marketing teams
• The best techniques to improve engagement with digital marketing
• What differentiates great content?
• Building a revenue engine on a tighter budget
• How startups can best utilize their initial funding

Resources Mentioned in this episode

• Simpler Media Group
• Brad Schlachter on LinkedIn
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn
• Quantcast
• Roadkill
• CMSWire
• Arianna Huffington on LinkedIn
• Gary Vaynerchuk on LinkedIn
• Reid Hoffman on LinkedIn

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.