Leveraging Neuromarketing for Your Business with Tim Ash of TimAsh.com

Tim Ash is a top-rated international keynote speaker, best selling author and a marketing advisor.

Tim was named a “Top 10 Online Marketing Expert” by Forbes and a “Top 15 Online Marketing Influencer To Watch” by Entrepreneur. He has spoken at over 200 marketing conferences and events worldwide, including Dreamforce, Content Marketing World, and more. He is also the best-selling author of Unleash Your Primal Brain and Landing Page Optimization.

In this episode

How much does psychology play into marketing? While few people would deny the critical role it plays, many businesses still treat marketing as a simple numbers game. Because of this, they may struggle to effectively promote their services and reach their customers. That’s where Tim Ash comes in.

Having started his first digital marketing agency in 1995, Tim has over two decades of expertise under his belt. With his unique blend of practical strategy and neuromarketing concepts, he has helped his clients achieve higher conversion rates and grow their businesses. So, what are some of Tim’s top digital marketing strategies, and how can you start leveraging neuromarketing at your company?

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Tim Ash, a digital marketing and evolutionary psychology expert, about how to incorporate neuromarketing into your business strategy. Together, they discuss top techniques for improving your marketing, from personalizing your website to utilizing negative motivation. They also touch on Tim’s new book, Unleash Your Primal Brain, and how to use these concepts for marketing and beyond. Stay tuned!

Here’s a glimpse of what you’ll learn:

• Tim Ash talks about starting his first digital marketing agency in the mid-‘90s
• What types of digital tools should your business utilize?
• How to effectively implement personalization on your website
• The common mistakes businesses make with digital marketing
• What is neuromarketing and how can you leverage it for your business?
• Tim’s upcoming mastermind group and some of his recommended books

Resources Mentioned in this episode

• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn
• Tim Ash’s website
• Tim Ash on LinkedIn
• “Neuromarketing: Tap Into Your Customer’s Primal Brain” on LinkedIn Learning
• Unleash Your Primal Brain: Demystifying How We Think and Why We Act by Tim Ash
• Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash, Maura Ginty, and Rich Page
• SiteTuners
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
• Sapiens: A Brief History of Humankind by Yuval Noah Harari

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.

The material was written with the help of the following resources:

• https://www.linkedin.com/in/alexgluz/
• https://timash.com/
• https://www.linkedin.com/in/timash/
• https://www.linkedin.com/learning/neuromarketing-tap-into-your-customer-s-primal-brain
• https://primalbrain.com/book/
• https://www.amazon.com/Landing-Page-Optimization-Definitive-Conversions/dp/0470610123/ref=sr_1_2?dchild=1&keywords=tim+ash&qid=1623343716&s=books&sr=1-2
• https://sitetuners.com/
• https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
• https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316095