Creating Great Content for B2B Marketing With Chad Reid of Jotform

Chad Reid is an experienced copywriter and communications expert. He is the current Vice President of Marketing and Communications at Jotform, an online form creator that offers a large variety of templates and features. Previously, Chad was a Technical Copywriter at PK Safety, a Contributing Writer at Metromix, and a Marketing Associate at Lincoln Financial Network.

Chad received his master’s degree in communication from Purdue University. He has worked as an assistant coach for two different collegiate rowing teams and is a board member of the Lake Merritt Rowing Club.

In this episode

B2B marketing has its own unique advantages and disadvantages. Since businesses are so intimately aware of their own marketing techniques, simple gimmicks need to be replaced with trust and real results. The goal is to provide a quality service, display it in the best possible light, and build a connection through proven performance. It’s up to marketing teams to encourage the company to take that initial chance.

Chad Reid has a background in copywriting and marketing, giving him thorough insight into both worlds. He currently leads marketing for Jotform, a bootstrapped B2B productivity tool. Their marketing department has taken off since 2014 with Chad at the forefront of their development. So what are the strategies he’s used along the way?

Alex Gluz sits down for an interview with Chad Reid, the Vice President of Marketing and Communications at Jotform, to talk about B2B marketing and content creation. They go over Jotform’s marketing strategy and how they’ve tailored their content to different verticals. They also discuss Chad’s personal marketing recommendations, how he’s utilized YouTube, and the greatest challenges facing B2B marketers today. Hear the rest on this episode of the Revenue Engine Podcast!

Here’s a glimpse of what you’ll learn:

• Chad Reid’s diverse career background
• How Chad helped transform Jotform’s marketing strategy
• What it means to be bootstrapped and how this benefits marketing
• Developing the right content for different verticals
• How to use YouTube for customer education and strategy development
• The greatest challenges of B2B marketing in 2022

Resources Mentioned in this episode

• Jotform
• Jotform’s Blog
• Chad Reid on LinkedIn
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn
• Aytekin Tank on LinkedIn

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.