How to Strategically Grow and Market a Business with Jacques Botbol of Verbit

Jacques Botbol is an international marketer with an engineer’s mind and an entrepreneurial spirit. He is currently the VP of Marketing at Verbit, an innovative transcription and captioning solution with a guarantee of 99% accuracy. Jacques also has experience as the Head of Marketing and Strategy at Panorama Software and as a leader in the Business Development department at TIGI. He received both his bachelor’s and master’s degrees from Technion – Israel Institute of Technology.

In this episode

Businesses don’t grow by accident. Any thriving company is the result of hard work, vision, and great marketing. More specifically, it takes the right strategy to make those three elements work as they should. Developing a comprehensive and effective strategy isn’t simple, leaving few people who have the skills to turn potential into reality. If anyone fills that criteria, it’s Jacques Botbol.

Jacques is a marketing leader for Verbit, helping the company grow and scale within a short period of time. His background in business development and engineering helps him create strategies that others may not consider. With a successful track record, he shares some of his insights with you.

Alex Gluz brings on Jacques Botbol, the VP of Marketing at Verbit, to discuss digital marketing and strategy. The two dive into topics such as choosing a vertical, adapting an acquisition strategy, and creating the right messaging. They also touch on Jacques’ career and the mentors who helped him along the way. Hear all of this and more on the Revenue Engine Podcast.

Here’s a glimpse of what you’ll learn:

• Jacques Botbol discusses his career path and why he joined Verbit
• The strategy behind choosing a specific vertical
• Building a scalable company using technology and AI
• How Jacques approaches marketing
• What Verbit’s acquisition strategy looks like now versus the early stages
• Making the most of your initial funding and planning for the future

Resources Mentioned in this episode

• Verbit
• Jacques Botbol on LinkedIn
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn
• Tom Livne on LinkedIn
• Ariel Utnik on LinkedIn
• G-CMO

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.