How to Grow and Diversify Small Businesses With Carissa Reiniger of Small Biz Silver Lining

Carissa Reiniger is an entrepreneur with a passion for helping small businesses. Her sister companies, Small Biz Silver Lining and Silver Lining Finance, work with businesses to build their financial plans and help them grow sustainably. She has also stepped into an advisor role with AMP, an accelerator, technology studio, and community that seeks to remedy equity disparities in entrepreneurship.

Additionally, Carissa is the Founder of The Impact 5X Project, an extension of Silver Lining that continues her mission of giving equal access to more small business owners across the globe. Before her time as an entrepreneur, she gained experience in business development at TBWAChiatDay and as an Account Manager at Inventa.

In this episode

Every small business that succeeds is its own miracle. The combination of a difficult economy, fierce competition, shifting strategies, and more make it challenging to get any company off the ground. What’s more, not every entrepreneur is given the same access and opportunities. This makes any advantage or helping hand invaluable for a growing business. One person who is actively lending a hand is Carissa Reiniger.

Carissa is the Founder of Small Biz Silver Lining and its sister company, Silver Lining Finance. Both are dedicated to nurturing and assisting small businesses, ensuring they reach their goals, and helping them flourish. She’s been working in this capacity for more than 15 years and has guided thousands of companies to success. If anyone knows how to grow a small business, it’s her.

Alex Gluz sits down with Carissa Reiniger, the Founder of Small Biz Silver Lining, to discuss small businesses and how they can achieve their goals. They go over the mission and philosophy behind Silver Lining and dive into the technology they use to track behaviors and encourage growth. Then, Carissa shares her top recommendations and tips for small businesses looking to maintain their success. Check out this episode of the Revenue Engine Podcast to hear all of this and more.

Here’s a glimpse of what you’ll learn:

• Carissa Reiniger explains how her desire to help people led to entrepreneurship
• How Carissa uses behavior change psychology to develop small businesses
• Using Silver Lining’s platform to track behaviors and achieve your goals
• Can you balance being mission-driven and growing revenue?
• Making the small business world more equitable
• The most commonly missed opportunities among small businesses
• How Silver Lining creates “quadruple win” partnerships and leverages funding
• Lessons that Carissa learned from her mentors

Resources Mentioned in this episode

• Small Biz Silver Lining
• Silver Lining Finance
• Impact 5X Economic Justice Project
• Carissa Reiniger on LinkedIn
• T.A. Monroe Digital Agency
• Alex Gluz on LinkedIn
• Warren Rustand on LinkedIn
• Dr. Henry Cloud

Sponsor for this episode

This episode is brought to you by T.A.Monroe Digital.

At T.A.Monroe, we build world class revenue engines for B2B SaaS companies.

What that means is we do everything behind the scenes to generate you tons of qualified leads, opportunities and customers.

We build highly effective marketing systems and scale their profitably through our demand generation strategies.

We think scientifically on how to scale your demand and revenue.

We bring decades of experience.

Email us at alex@tamonroe.com.

Visit www.tamonroe.com today to schedule a strategy session or learn more about our mission.