Increased Ageless Men's Health Evaluations by 131% at a 28% Lower Cost
Decrease in Cost per Acquisition
Increase in Google Form to Evaluation Rate
Industry
Services
Year
Meet the Client
Ageless Men's Health, established in 2007, is a specialized healthcare provider focusing on men's hormonal health, particularly low testosterone. With over 75 clinics across the United States, the company offers convenient testosterone replacement therapy and related treatments. Staffed by trained medical professionals, Ageless Men's Health uses scientifically-proven methods to improve men's overall well-being. Their goal is to help men feel better, look better, and live healthier lives through targeted hormonal treatments.
Before T.A.Monroe
Ageless Men's Health was running Google Ads campaigns with a significant monthly
budget. However, their form-to-evaluation conversion rate was underperforming at
19%, and they were facing high costs per acquisition (CPA) for evaluations.
Key Areas for Improvement
Our initial assessment identified several crucial areas where Ageless Men's Health
could enhance their digital marketing performance through:
- Campaign Optimization
Refine ad scheduling, refresh ad copy, and improve location targeting - Budget Allocation
Optimize spend across platforms for maximum ROI - Keyword Strategy
Enhance brand and non-brand keyword approaches - Compliance
Ensure adherence to Google's advertising policies - Website Conversion
Improve on-site form conversion rates.
The T.A. Monroe Strategy
Based on the insights gained from our comprehensive audit, we developed a multi-faceted strategy to address Ageless Men's Health's challenges and set them on a path to sustainable growth. Our approach focused on four key areas:
1. Optimize Google Ads for Maximum Impact
We implemented a comprehensive optimization strategy for Ageless Men's Health's campaigns. This involved adjusting ad scheduling to focus on best-performing times and days, creating fresh ad copy to improve click-through rates (CTR), and refining location targeting to reduce duplication between clinics. The team gradually scaled the budget by 60% due to strong performance. Throughout this process, we worked closely with Google support to review policies and ensure ads ran without restrictions.
2. Expand Reach with Strategic Facebook Advertising
Recognizing the potential of diversifying the marketing mix, we built and launched Facebook advertising campaigns from scratch. This new channel was strategically integrated into the overall digital marketing strategy, allowing Ageless Men's Health to reach a broader audience and capture leads through a different platform.
3. Boost Website Conversion Rates
In parallel with the advertising efforts, we implemented changes to improve form conversion rates on the Ageless Men's Health website. This holistic approach ensured that the increased traffic from advertising efforts was effectively captured and converted into leads.
4. Implement Continuous Improvement Strategies
We developed a continuous improvement plan that focused on increasing brand awareness efforts to drive lower overall CPAs. This strategy also included continual testing and refinement of non-brand keywords to capture lower-funnel audience searches, ensuring that Ageless Men's Health remained competitive in their market.
Final Results
The optimized campaigns resulted in more qualified leads at a lower cost, driving business growth and improving overall marketing ROI:
131.58%
28%
236.5%
15%→28%
