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Podcast
January 30, 2026

Building Revenue Engines in the Restaurant Technology Space With Tara Clever

Tara Clever is the Chief Revenue Officer at MarginEdge, a restaurant management and bill payment platform that leverages automation and AI to streamline restaurant operations. Under her leadership, MarginEdge has marked its 10-year anniversary by reaching major milestones, including onboarding its 10,000th restaurant customer and expanding its AI-powered product offerings. Tara brings a unique blend of sales, operations, and marketing experience, with a background in DTC and B2B growth, and focuses on customer-centric alignment and operational clarity to drive scalable go-to-market outcomes.

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May 2, 2025

AI in B2B SaaS Marketing: How It’s Reshaping Strategy, Content & Customer Experience

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April 14, 2025

Interview: The Biggest Challenges in B2B SaaS Marketing with Alex Gluz

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March 24, 2025

The Ultimate B2B SaaS Demand Generation Playbook for 2025: Building Sustainable Growth Through Brand, Product, and Community

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Podcast
October 18, 2024

Agility in B2B Marketing With Ashley Widener

In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Ashley Widener, Director of Marketing at GoCo, to discuss how agility fuels success in B2B marketing. Ashley explains how building a marketing team from scratch allowed her to create a nimble, responsive approach.

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October 4, 2024

Mastering Customer-Centric Marketing Strategies With Samantha Bergin

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Samantha Bergin, Chief Marketing Officer at Center, to discuss mastering customer-centric marketing strategies.

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Articles
October 18, 2024

How Regular Negative Keyword Updates Improve Your B2B SaaS Ad Campaigns on Google

It’s no secret that in the B2B SaaS space, regularly optimizing Google Ads campaigns for maximum efficiency is essential. But, there’s one key strategy that is often overlooked—keeping your negative keyword list up to date.

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October 10, 2024

The ROI of LinkedIn Ads: Spending Smarter, Not More

As marketers in the B2B SaaS space, one of the most common challenges with LinkedIn Ads is ensuring that your budget is fully utilized without overpaying for traffic. While LinkedIn offers access to high-quality leads, it’s easy to blow through your budget if you’re not careful.

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Podcast
September 20, 2024

Balancing Innovation and Resource Management in Startup Marketing With Caroline Ang Wright

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Caroline Ang Wright, Head of Marketing at Exodigo, to discuss building and leading marketing strategies in a startup landscape.

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Articles
October 3, 2024

The ROI of Intent Data: Measuring Success in B2B SaaS Marketing

As a B2B SaaS company, leveraging intent data has become an important action item in driving efficient growth and acquiring high-value customers. But how do you quantify its impact and prove its worth?

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Podcast
September 6, 2024

Simplifying Complex Customer Journeys Through CXM With Sherri Schwartz

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Sherri Schwartz, Head of Marketing at OvationCXM, to discuss how to simplify complex customer journeys through CXM.

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Articles
September 26, 2024

LinkedIn Ad Budgeting: Making Sense of CPM and CPC in 2024

When it comes to B2B marketing, it’s no secret that LinkedIn continues to be a powerhouse platform for reaching decision-makers and professionals. But as the end of 2024 nears, one question looms: How can we optimize our ad spend on LinkedIn to maximize ROI?

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September 12, 2024

The 'Less is More' Approach: Simplifying Your B2B Strategy for Rapid Growth

B2B marketers often fall into the trap of doing more — more campaigns, more content, more channels — all in pursuit of growth. However, this can lead to diluted efforts, resource strain, and diminished returns.

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September 19, 2024

Cognitive Triggers in LinkedIn Advertising: A B2B Marketer's Guide

It’s no secret that in B2B marketing, LinkedIn stands out as a powerful platform for reaching decision-makers and professionals. But what you might not know is: Understanding the cognitive triggers behind LinkedIn ads can significantly boost your campaign performance and ROI.

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September 5, 2024

Measuring and Optimizing Customer Lifetime Value in B2B

When it comes to B2B SaaS, the path from initial contact to loyal customer is both challenging and rewarding. As ‘bigger and better’ solutions continue to reshape the business landscape, one element remains crucial — the ability to nurture and convert leads effectively.

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Podcast
August 16, 2024

Cultivating Top-Tier Sales and Marketing Alignment in Real Estate Tech With Amanda Sullivan

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Amanda Sullivan, the Vice President of Growth at Sierra Interactive, to discuss the art of cultivating top-tier sales and marketing alignment in real estate tech

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Your guide to standing out in crowded markets without overspending on ads. Covers branding, PLG triggers, and community tactics in one concise playbook.

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Google Search Ads Benchmarks Report 2025

Learn why your search ads cost more and convert less (and what to do about it).

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Creating a Complete Full-Funnel Strategy for Predictable Revenue Growth

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5 Tips To Find Success on Google Ads

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Improve Your MQL Quality in 90 Days Cheat Sheet

In this cheat sheet, you’ll learn the top hacks to get more marketing-qualified leads for your sales funnel.

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B2B SaaS Revenue Growth Checklist

If your revenue engine falls short of expectations, this checklist will help you quickly identify and address the underlying issues.

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