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October 26, 2026

Workshop: Marketing Complex Products in an AI-Driven World With Steve Keifer

Steve Keifer, CMO at Ordway, joins Alex Gluz to discuss why selling complex B2B SaaS and fintech solutions requires more than a strong product. They explore how to challenge established buying habits, create demand, and earn the trust of finance decision-makers.

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October 26, 2026

Workshop: Marketing Complex Products in an AI-Driven World With Steve Keifer

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October 16, 2026

Building a Data-Driven Marketing Engine for SaaS Success With Alex Schutte

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September 28, 2026

Building a B2B SaaS ICP That Paid Media Can Actually Target

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Podcast
November 7, 2025

Unlocking the Real Impact of Product Marketing in B2B SaaS With Jona Youdeem

Discover the real impact of product marketing in B2B SaaS with Jona Youdeem as he reveals how strategy, insights, and AI drive lasting growth.

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October 31, 2025

The B2B SaaS ROI Playbook: How CMOs Prove Impact When Budgets Are Tight

Learn how B2B SaaS CMOs are proving marketing ROI, optimizing spend, and driving growth despite tighter budgets with data-backed strategies.

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October 3, 2025

Turning Marketing From a Cost Center Into a Growth Engine With Jeff Baker

In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Jeff Baker, Senior Director of Global Marketing at smartShift, to discuss turning marketing from a cost center into a growth engine.

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September 19, 2025

How Community-Led Marketing Drives Sustainable B2B SaaS Growth With Derek Weeks

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Derek Weeks, Chief Marketing Officer at Katalon, to discuss how community-led marketing drives sustainable B2B SaaS growth

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September 24, 2025

When to Outsource vs. Build In-House: Balancing Resources to Optimize SaaS Marketing ROI

Learn how successful SaaS companies balance outsourced and in-house marketing. Includes comparison tables, common pitfalls, and hybrid team management strategies.

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November 3, 2026

How to Reduce SaaS CAC in 2026: 4 Levers, Benchmarks and a 90-Day Plan

Is your SaaS CAC climbing? Compare 2026 B2B benchmarks, use the 4 levers that lower it, and follow our 90-day plan to cut costs without cutting pipeline.

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September 5, 2025

What Should a B2B SaaS Company Spend on Marketing? With Christine Royston of Wrike

Wrike CMO Christine Royston on how to size a marketing budget, what agencies actually charge in 2026, and how to defend the number in front of a CFO.

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August 15, 2025

Fixing Broken B2B Sales Workflows With AI-Powered Strategies With Usman Sheikh

Discover how AI-powered strategies can fix broken B2B sales workflows, boost efficiency, and improve conversion rates with Usman Sheikh.

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August 1, 2025

How Do B2B Buyers Decide Which Vendors To Trust? With Kristin Oelke of Brightrose Ventures

Brightrose Ventures growth lead and Trust author Kristin Oelke on why 94% of buyers now fact-check what AI tells them about you, and what they check it against.

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July 18, 2025

How Should B2B SaaS Split Brand and Performance Budget? With Mike Braund

Former Iterable marketing ops lead, Mike Braund, on splitting the budget when both halves are under pressure, and why the famous 60/40 rule is the wrong number for B2B.

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July 4, 2025

Building Trust and Standing Out in Saturated Markets With Ani Obermeier

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Ani Obermeier, Board Advisor at WorkBuzz, to talk about building trust and standing out in saturated markets.

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June 6, 2025

How Do You Define an Ideal Customer Profile for B2B SaaS? With Former Recurly CRO, Nick Naso

Former Recurly CRO, Nick Naso, on why most lead quality arguments are really ICP arguments, and how often you should be rewriting the definition.

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More Resources

B2B SaaS Persona Builder

A copy-and-paste prompt for ChatGPT.

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The B2B SaaS Paid Growth Benchmarks Report 2027

The benchmarks B2B SaaS leaders use to see what a dollar of paid growth actually buys. Revenue-level data across three channels, plus a FinTech deep dive.

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5 Must-Know 2026 B2B Marketing Trends

Five trends shaping B2B SaaS pipeline generation in 2026, and the one move to make on each. A fast way to check your current strategy against what's actually working now.

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2026 AI Buyer Effect Field Guide

Buyers ask an AI tool instead of clicking through your funnel. This guide shows where that shows up first in your account, and what to do about it.

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LinkedIn Targeting Cheat Sheet

Four targeting layers, three ABM moves, and a 48-hour launch timeline. One page, actionable today.

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The Competitor Teardown Skill

Point it at any competitor URL. Get their positioning gaps, the buyers they've written off, and the one line that wins the deal.

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2026 Reddit Prelaunch Targeting Guide

No wasted spend, no setup surprises. Get your Reddit targeting right before you go live.

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2026 B2B Marketing Trends Report

What leading B2B marketers are prioritizing in 2026. The trends, data, and tactics to sharpen your strategy.

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AI Marketing Strategies Playbook: How 5 Marketing Leaders Cracked the AI Code

How 5 Marketing Leaders Cracked the AI Code.

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Google Search Ads Benchmarks Report

Learn why your search ads cost more and convert less (and what to do about it).

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B2B SaaS LinkedIn Targeting Blueprint

How to drive qualified leads in under 7 days using LinkedIn’s targeting capabilities (including account-based marketing).

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LinkedIn Ads Benchmarks Report 2026

The 2026 LinkedIn benchmarks B2B marketing teams use to lower CPLs and protect budget. Format-level data across four formats, two regions, and three industries.

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Explore Proven Formulas for High‑Impact LinkedIn Ads

LinkedIn Ads Swipe File.

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Creating a Complete Full-Funnel Strategy for Predictable Revenue Growth

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How to Stop Overpaying for Your Branded Google Ads Keywords

The Ultimate Branded Google Ads Optimization Guide.

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The 2026 Ultimate Revenue Engine Blueprint

Your guide to standing out in crowded markets without overspending on ads. Covers branding, PLG triggers, and community tactics in one concise playbook.

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5 Tips To Find Success on Google Ads

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7 High-ROI Google Ads Optimization Tips & Strategies + Bonus Checklist

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Improve Your MQL Quality in 90 Days Cheat Sheet

In this cheat sheet, you’ll learn the top hacks to get more marketing‑qualified leads for your sales funnel.

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4 Secrets for Running Paid Social Ads That You’re Not Supposed to Know

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Discover the 7 Essential Steps for an Effective Go-to-Market Strategy

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B2B SaaS Revenue Growth Checklist

If your revenue engine falls short of expectations, this checklist will help you quickly identify and address the underlying issues.

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