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April 24, 2026

AI, Data, and Human Touch in SaaS With Ben Chodor

Alex Gluz is joined by Ben Chodor, CEO of CallRevu, to discuss the evolving role of AI, data, and human connection in SaaS growth. Ben explains how AI is reshaping service and support, why data-driven marketing must go beyond vanity metrics, and how alignment across teams drives revenue. He also talks about adapting leadership as companies scale.

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February 27, 2026

Tech-Driven Payments and Customer Marketing With Jenn Reichenbacher

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Articles

May 2, 2025

AI in B2B SaaS Marketing: How It’s Reshaping Strategy, Content & Customer Experience

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Video

April 14, 2025

Interview: The Biggest Challenges in B2B SaaS Marketing with Alex Gluz

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Podcast

July 4, 2025

Building Trust and Standing Out in Saturated Markets With Ani Obermeier

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Ani Obermeier, Board Advisor at WorkBuzz, to talk about building trust and standing out in saturated markets.

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Podcast

June 6, 2025

Why Understanding Your ICP Is Key to B2B SAAS Growth With Nick Naso

In this episode of the Revenue Engine Podcast, host Alex Gluz is joined by Nick Naso, Chief Revenue Officer at Recurly, to discuss why a sharp ICP is central to B2B SaaS growth.

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Podcast

June 20, 2025

Reinventing Modern B2B Marketing Through Branding, Community, and AI With Sylvia LePoidevin

In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Sylvia LePoidevin, CMO at Kandji, to talk about reinventing modern B2B marketing through branding, community, and AI.

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Podcast

May 23, 2025

The Five Pillars of Partnership Success With Patrick Ferdig

In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Patrick Ferdig, Founder and Principal Consultant at The Power of Partnering, to discuss the five pillars of partnership success. They explore why trust drives results, how alignment shapes execution, and what businesses must prioritize to turn partners into revenue engines. Patrick also gives advice on scaling outreach using AI tools.

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Articles

May 2, 2025

AI in B2B SaaS Marketing: How It’s Reshaping Strategy, Content & Customer Experience

Whether you're just exploring automation or already experimenting with tools like GPT-4 or Jasper, this guide breaks down how AI is transforming every stage of the B2B SaaS funnel.

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Podcast

May 9, 2025

Building an AI-Driven Content Engine With Mark Stiltner

In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Mark Stiltner, Senior Director of Content and Web Marketing at Rapyd, to talk about building an AI-powered content strategy. They discuss weaving AI into SEO workflows, shifting from traditional search optimization to AI model visibility, and balancing automation with creativity. Mark also shares practical ways to future-proof marketing teams in an AI-driven landscape.

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Podcast

April 18, 2025

Why the B2B Funnel Is Broken and What Marketing Ops Leaders Should Do With Bethany Prettyman

In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Bethany Prettyman, Senior Director of Marketing Operations at Huntress, to discuss why the traditional B2B funnel is broken. They explore why loop-based models better reflect today’s buyer behavior, how attribution should evolve, and the dangers of tech bloat in marketing stacks. Bethany also shares her agile approach to reporting and how to bridge gaps between sales, marketing, and finance.

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Video

April 14, 2025

Interview: The Biggest Challenges in B2B SaaS Marketing with Alex Gluz

B2B SaaS companies face significant challenges in today's market environment. Dr. Jeremy Weisz of Rise25 interviews Alex Gluz. They discuss the most pressing challenges in B2B SaaS marketing and practical approaches to overcome them.

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Podcast

April 4, 2025

Making Cybersecurity Simple, Scalable, and Phishing Resistant With Ronnie Manning

Ronnie Manning is the Chief Brand Associate at Yubico, a global cybersecurity company renowned for inventing the YubiKey, which offers phishing-resistant multi-factor authentication solutions. With over 20 years of experience in agency and corporate communications, he has focused on public relations and marketing strategies to bring new technology products to market. Prior to joining Yubico, Ronnie held positions at Raytheon/Websense and Edelman Public Relations. At Yubico, he has been instrumental in promoting the adoption of hardware-based authentication solutions and advocating for enhanced cybersecurity measures.

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Articles

March 24, 2025

The Ultimate B2B SaaS Demand Generation Playbook for 2025: Building Sustainable Growth Through Brand, Product, and Community

Artificial intelligence isn’t just a buzzword anymore — it’s the engine quietly powering the most successful B2B SaaS marketing strategies today. From predictive lead scoring to AI-generated content and hyper-personalized customer journeys, AI is helping marketing teams work smarter, not harder.

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Podcast

March 14, 2025

The Psychology of B2B Marketing: Understanding Buyer Behavior and Demand Generation With Kerry Rana

In this episode of the Revenue Engine Podcast, host Alex Gluz and Kerry Rana, Senior Director for Digital Marketing and Experience at ExtraHop, discuss how psychology influences B2B buyer behavior and demand generation. Kerry shares insights on creating emotionally compelling messaging, structuring effective go-to-market strategies, and using data-driven decision-making to optimize engagement. She also talks about emerging trends in AI-driven personalization and what’s next for B2B marketing leaders in 2025.

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Video

April 2, 2025

Workshop: The Blueprint for Marketing & Sales Alignment With Michael Tucker

Alex Gluz and Michael Tucker of Rocky Mountain Revops share a framework to fix broken marketing-sales systems. Michael explains architecture mapping to visualize and optimize the buyer's journey across channels and sales stages.

More Resources

Improve Your MQL Quality in 90 Days Cheat Sheet

In this cheat sheet, you’ll learn the top hacks to get more marketing-qualified leads for your sales funnel.

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B2B SaaS Revenue Growth Checklist

If your revenue engine falls short of expectations, this checklist will help you quickly identify and address the underlying issues.

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2026 Reddit Prelaunch Targeting Guide

No wasted spend, no setup surprises. Get your Reddit targeting right before you go live.

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The 2026 Ultimate Revenue Engine Blueprint

Your guide to standing out in crowded markets without overspending on ads. Covers branding, PLG triggers, and community tactics in one concise playbook.

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