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October 21, 2022

How to Market in a Downturn Without Wasting Your Budget

When demand falls and revenue declines, marketing is usually one of the first things many C-suite decision-makers will put on the chopping block. But slashing the marketing budget is not always the right thing to do. Cutting your marketing spend is short-sighted and risky to the long-term growth of your business.

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Demand Generation
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August 9, 2022

Key Reasons Your B2B Marketing Isn't Producing Results

Content marketing, guest posting, and social media advertisements; you have tried everything. Yet, besides a few cold leads, you have nothing to show for it. Implementing a B2B SaaS marketing strategy can be a little tricky. Odds are, you’ve made some mistakes along the way.

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Demand Generation
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May 27, 2022

Successful B2B Marketing: Full-time Employee vs Freelancer vs Agency

Successful B2B SaaS marketing often takes time and comprehensive research. Companies that spare time to grasp transformative trends adequately usually set themselves up for success. Understanding and leveraging critical SaaS marketing insights is essential for your company.

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GTM and Revenue
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May 13, 2022

Top 5 dangerous trends facing B2B SaaS companies

Successful B2B SaaS marketing often takes time and comprehensive research. Companies that spare time to grasp transformative trends adequately usually set themselves up for success. Understanding and leveraging critical SaaS marketing insights is essential for your company.

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Leadership and Growth
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April 5, 2022

Five Most Critical insights in B2B SaaS Marketing

Successful B2B SaaS marketing often takes time and comprehensive research. Companies that spare time to grasp transformative trends adequately usually set themselves up for success. Understanding and leveraging critical SaaS marketing insights is essential for your company.

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Demand Generation
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March 11, 2022

2021 CMO Survey Results: Digital Marketing Still Dominates

The CMO Survey is an important industry-generated indicator of current trends in marketing. It provides insights that can help you better plan and implement timely marketing goals. One important insight gleaned from the 2021 CMO Survey is the importance of digital marketing techniques for market development.

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Demand Generation
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June 8, 2021

How to compete with the big guys, with less resources (B2B)

Is your marketing funnel quietly killing pipeline? Here are 9 common B2B SaaS funnel mistakes, from broken analytics to siloed channels, and how to fix them.

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Demand Generation
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May 20, 2021

Best methods of segmentation for B2B

A guide to the three core B2B segmentation strategies, fit, intent, and behavior, and how to group prospects to maximize personalization and campaign ROI.

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Demand Generation
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May 1, 2021

How to visualize a B2B marketing funnel

Most teams never fully map their funnel. Learn how to visualize the B2B SaaS marketing funnel across demand gen, lead gen, and conversion to align sales teams.

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Demand Generation
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April 20, 2021

How to set up your funnel: 9 mistakes to fix right now

Small and mid-market B2B companies can outmaneuver bigger rivals. Learn 4 ways to compete with fewer resources by leveraging your advantages for real growth.

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Demand Generation
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April 19, 2021

How to measure ROI of your content marketing strategy

How to measure the ROI of intent data in B2B SaaS marketing: define buyer signals, tie them to revenue outcomes, and prioritize prospects ready to convert.

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Content and Brand
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March 4, 2021

How to Master LinkedIn Ads

Master LinkedIn Ads for B2B SaaS and tech companies: dial in analytics and KPIs, layer precise targeting, and turn higher-cost clicks into qualified pipeline.

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LinkedIn Ads
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A copy-and-paste prompt for ChatGPT.

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The benchmarks B2B SaaS leaders use to see what a dollar of paid growth actually buys. Revenue-level data across three channels, plus a FinTech deep dive.

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5 Must-Know 2026 B2B Marketing Trends

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Four targeting layers, three ABM moves, and a 48-hour launch timeline. One page, actionable today.

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Point it at any competitor URL. Get their positioning gaps, the buyers they've written off, and the one line that wins the deal.

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No wasted spend, no setup surprises. Get your Reddit targeting right before you go live.

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How 5 Marketing Leaders Cracked the AI Code.

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How to drive qualified leads in under 7 days using LinkedIn’s targeting capabilities (including account-based marketing).

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LinkedIn Ads Benchmarks Report 2026

The 2026 LinkedIn benchmarks B2B marketing teams use to lower CPLs and protect budget. Format-level data across four formats, two regions, and three industries.

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Explore Proven Formulas for High‑Impact LinkedIn Ads

LinkedIn Ads Swipe File.

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The Ultimate Branded Google Ads Optimization Guide.

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Your guide to standing out in crowded markets without overspending on ads. Covers branding, PLG triggers, and community tactics in one concise playbook.

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7 High-ROI Google Ads Optimization Tips & Strategies + Bonus Checklist

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Improve Your MQL Quality in 90 Days Cheat Sheet

In this cheat sheet, you’ll learn the top hacks to get more marketing‑qualified leads for your sales funnel.

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4 Secrets for Running Paid Social Ads That You’re Not Supposed to Know

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Discover the 7 Essential Steps for an Effective Go-to-Market Strategy

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B2B SaaS Revenue Growth Checklist

If your revenue engine falls short of expectations, this checklist will help you quickly identify and address the underlying issues.

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