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Article
March 1, 2021

Brand Awareness + Brand Gen: How to Breed Agile Into Your Marketing Funnel

Learn how to desilo brand awareness and demand gen teams, align KPIs, and build an agile B2B marketing funnel that drives more qualified demand and revenue.

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Content and Brand
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March 1, 2021

4 Ways Winning B2B Brands Do Content Marketing Differently

Most B2B content marketing underperforms. Discover four things winning B2B brands do differently to make content drive pipeline, conversions, and lower CAC.

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Content and Brand
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December 9, 2020

B2B ad spend way up in 2020

B2B digital ad spend is surging while traditional spend shrinks. See why emotional, creative campaigns that target decision-makers as humans win premium buyers.

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Paid Social
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October 23, 2020

4 ways to generate bigger B2B leads

Already converting quality B2B leads? Learn four full-funnel strategies to generate bigger, higher-value leads that turn into more users and lasting revenue.

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Demand Generation
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October 6, 2020

Best practices for B2B SAAS keyword research

Best practices for B2B SaaS keyword research: target problem-led, long-tail, and high-intent search terms to win qualified PPC traffic in a crowded market.

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Google Ads
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Article
September 19, 2020

How to make the most of B2B marketing during a pandemic

Practical B2B marketing strategies for a pandemic: tailor your content to customers' real concerns, lean into video, and stay connected to drive growth.

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Content and Brand
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September 3, 2020

How to split your marketing budget between Google and Linkedin Ads

Google or LinkedIn Ads for your B2B SaaS budget? Compare intent-driven search reach with LinkedIn decision-maker targeting to split spend for maximum pipeline.

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Google Ads
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August 23, 2020

The future of B2B SAAS and tech lead generation

Explore the future of B2B SaaS and tech lead generation: the shifts in buyer behavior, channels, and data-driven tactics shaping how teams build pipeline.

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Article
Demand Generation
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August 13, 2020

THE PERFECT LEAD GEN BLEND: GOOGLE ADS, LINKEDIN, AND SEO

The perfect lead gen blend for B2B: how combining Google Ads, LinkedIn, and SEO diversifies your sources and maximizes qualified leads across paid and organic.

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Demand Generation
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August 2, 2020

3 CREATIVE WAYS TO REDUCE YOUR CPA

Lower your B2B cost-per-acquisition without breaking your pipeline. See practical, creative tactics to cut CPA while keeping conversions and lead quality high.

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Demand Generation
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July 23, 2020

MARKETING & SALES ALIGNMENT: BEST PRACTICES FOR FULL-FUNNEL OPTIMIZATION

Align marketing and sales across your B2B SaaS funnel. Learn how stage-by-stage content nurtures and converts leads to optimize your full-funnel pipeline.

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GTM and Revenue
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July 12, 2020

HOW TO CREATE AWARENESS & STICKINESS IN A HYPER-COMPETITIVE B2B MARKET

Learn how to build a sticky B2B brand that wins awareness in a hyper-competitive market by leading with a customer-centric value proposition, not price.

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Content and Brand
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More Resources

B2B SaaS Persona Builder

A copy-and-paste prompt for ChatGPT.

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The B2B SaaS Paid Growth Benchmarks Report 2027

The benchmarks B2B SaaS leaders use to see what a dollar of paid growth actually buys. Revenue-level data across three channels, plus a FinTech deep dive.

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5 Must-Know 2026 B2B Marketing Trends

Five trends shaping B2B SaaS pipeline generation in 2026, and the one move to make on each. A fast way to check your current strategy against what's actually working now.

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2026 AI Buyer Effect Field Guide

Buyers ask an AI tool instead of clicking through your funnel. This guide shows where that shows up first in your account, and what to do about it.

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LinkedIn Targeting Cheat Sheet

Four targeting layers, three ABM moves, and a 48-hour launch timeline. One page, actionable today.

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The Competitor Teardown Skill

Point it at any competitor URL. Get their positioning gaps, the buyers they've written off, and the one line that wins the deal.

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2026 Reddit Prelaunch Targeting Guide

No wasted spend, no setup surprises. Get your Reddit targeting right before you go live.

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2026 B2B Marketing Trends Report

What leading B2B marketers are prioritizing in 2026. The trends, data, and tactics to sharpen your strategy.

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AI Marketing Strategies Playbook: How 5 Marketing Leaders Cracked the AI Code

How 5 Marketing Leaders Cracked the AI Code.

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Google Search Ads Benchmarks Report

Learn why your search ads cost more and convert less (and what to do about it).

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B2B SaaS LinkedIn Targeting Blueprint

How to drive qualified leads in under 7 days using LinkedIn’s targeting capabilities (including account-based marketing).

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LinkedIn Ads Benchmarks Report 2026

The 2026 LinkedIn benchmarks B2B marketing teams use to lower CPLs and protect budget. Format-level data across four formats, two regions, and three industries.

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Explore Proven Formulas for High‑Impact LinkedIn Ads

LinkedIn Ads Swipe File.

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Creating a Complete Full-Funnel Strategy for Predictable Revenue Growth

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How to Stop Overpaying for Your Branded Google Ads Keywords

The Ultimate Branded Google Ads Optimization Guide.

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The 2026 Ultimate Revenue Engine Blueprint

Your guide to standing out in crowded markets without overspending on ads. Covers branding, PLG triggers, and community tactics in one concise playbook.

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5 Tips To Find Success on Google Ads

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7 High-ROI Google Ads Optimization Tips & Strategies + Bonus Checklist

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Improve Your MQL Quality in 90 Days Cheat Sheet

In this cheat sheet, you’ll learn the top hacks to get more marketing‑qualified leads for your sales funnel.

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4 Secrets for Running Paid Social Ads That You’re Not Supposed to Know

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Discover the 7 Essential Steps for an Effective Go-to-Market Strategy

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B2B SaaS Revenue Growth Checklist

If your revenue engine falls short of expectations, this checklist will help you quickly identify and address the underlying issues.

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